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How I created the Product Thinking Canvas

I recently shared content about Product Thinking during an event and this mindset is changing the way I’m looking at Projects and Products.

There are great articles out there about Product Thinking, like this one, but no canvas that brings together all the main questions Product Thinking focuses on.

With that being said, I took a stab at it and created one (there is a tiny possibility others are looking for something like this but never found it).

The result you can check below:

The Product Thinking canvas tackles user first (problem + target audience) followed by job to be done (vision + what you can do with our product + strategy) and finally the goals to be achieved and which features will ensure the product meets them.

The heart of the canvas is: what you can do with our product because this sentence impacted me profoundly:

“Here’s what our product can do” and “Here’s what you can do with our product” sound similar, but they are completely different approaches.

— Jason Fried (@jasonfried) November 13, 2013

As an example to materialize this sentence, we can state that Uber is not providing an app; it’s providing the possibility of connecting riders and drivers, anywhere, anytime.

Along with the fact that Product Thinking focuses on resolving real problems, it also opens up the opportunity to build products that can help us faster, that have the ability to know us more and surprise us whenever possible.

I hope this post inspires you to research further about Product Thinking and empower you to build more human-centered, product-oriented and business-relevant products.

Business About Us

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I, personally, felt really happy when I saw diversity initiatives not only in companies in Brazil, but also in companies from the town where I live, Florianopolis. But when you stop to really think about it, don’t you have this annoying little thought in the back of your head saying that this is just a new trend and maybe one day it will pass?

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