Insights about the app design and development ecosystem.

Technical Design

9 Hottest Objective-C Libraries for iOS

If you’re thinking about creating an iOS app, it’s essential to understand the best libraries that implement great functionalities with little effort. Thinking about that, we’ve picked the 9 hottest GitHub libraries that could help you save lots of time – and create amazing effects – while developing iOS applications that have the newest (and freshest) trending look & feel.

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What’s the mobile platform for my business?

We’ve spent the last weeks discussing, brainstorming and researching with our coworkers the best way to answer this question through a helpful service that would be delivered with speed and excellence.

With that in mind, our team has looked for the freshest data in a great number of websites, news articles and tech blogs about the two major players in the mobile game, iOS and Android: charts, numbers and notes regarding features in each platform. With that info, combined with our expertise, we’ve concluded that we could offer a logical process that compiles our findings.

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"Why Is Business Writing So Awful?" by Jason Fried

(Originally published in, in May 2010)

What’s bad, boring, and barely read all over? Business writing. If you could taste words, most corporate websites, brochures, and sales materials would remind you of stale, soggy rice cakes: nearly calorie free, devoid of nutrition, and completely unsatisfying.

One of my favorite phrases in the business world is full-service solutions provider. A quick search on Google finds at least 47,000 companies using that one. That’s full-service generic. There’s more. Cost effective end-to-end solutions brings you about 95,000 results. Provider of value-added services nets you more than 600,000 matches. Exactly which services are sold as not adding value?

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The Grocery List: 6 reasons why Florianópolis is just like San Francisco

Here in Brazil, the private financing sector is stirring the tech market all over the country. We are now able to aim higher, in terms of startups, because of the cash injection that is being made by these VCs and private equity companies, filling a void of early investment. For instance, HIG Capital, an American private investment firm, invested about US$15 million in a software called PSafe, which offers free security in users’ data. And that kind of bet is not different in Florianópolis. Hidden between idyllic beaches and high-standard condos, there are plenty of tech entrepreneurs (also in mobile applications) trying to make it in the big scene, achieving their goals and getting global. But can we be a little over the board and snobby, stating that this small island of ours is the new San Fran? Well, these are 6 reasons why Floripa is just like San Francisco.

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About Us

Rethinking remote collaborative development, Cheesecake Labs

After being an early employee at Uber and having to come back to Brazil to finish my engineering degree (one of the tough ones), I’ve realized that the world is a poorly connected place and that this is bad for everybody. There are so many awesome engineers in Brazil working for crappy companies and so many awesome companies in the US that can only hire crappy engineers. Why is it so hard to find other individuals that are working (really hard) to reach a mutual goal? Why can’t the good and dedicated people reach each other more easily?

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