Insights about the app design and development ecosystem.

Technical Opinion

"Obj-C and Swift, not Obj-C vs. Swift" by Colin Cornaby

(Published in March, 5, 2015, at

On Twitter, I’ve been vocal that I don’t believe Obj-C is going away any time soon. For reference, Apple’s stance on the matter is:

“Objective-C is not going away, both Swift and Objective-C are first class citizens for doing Cocoa and Cocoa Touch development.”

It’s important to note that while there are a lot of community websites stating that Swift is the replacement for Obj-C, that has never been any sort of official position from Apple.

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"Why Is Business Writing So Awful?" by Jason Fried

(Originally published in, in May 2010)

What’s bad, boring, and barely read all over? Business writing. If you could taste words, most corporate websites, brochures, and sales materials would remind you of stale, soggy rice cakes: nearly calorie free, devoid of nutrition, and completely unsatisfying.

One of my favorite phrases in the business world is full-service solutions provider. A quick search on Google finds at least 47,000 companies using that one. That’s full-service generic. There’s more. Cost effective end-to-end solutions brings you about 95,000 results. Provider of value-added services nets you more than 600,000 matches. Exactly which services are sold as not adding value?

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The Grocery List: 6 reasons why Florianópolis is just like San Francisco

Here in Brazil, the private financing sector is stirring the tech market all over the country. We are now able to aim higher, in terms of startups, because of the cash injection that is being made by these VCs and private equity companies, filling a void of early investment. For instance, HIG Capital, an American private investment firm, invested about US$15 million in a software called PSafe, which offers free security in users’ data. And that kind of bet is not different in Florianópolis. Hidden between idyllic beaches and high-standard condos, there are plenty of tech entrepreneurs (also in mobile applications) trying to make it in the big scene, achieving their goals and getting global. But can we be a little over the board and snobby, stating that this small island of ours is the new San Fran? Well, these are 6 reasons why Floripa is just like San Francisco.

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