Company
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From Strategy to Production: Backed by the #1 Applied AI Consulting Company on Clutch
Marcelo Gracietti | Mar 24, 2026
Summary
- Cheesecake Labs CEO Marcelo Gracietti was featured in Forbes Technology Council with an article on cross-platform apps, highlighting how frameworks like React Native and Flutter enable scalable apps with faster time-to-market and unified user experiences.
- Drawing from experience across more than 20 cross-platform projects, the article points to 30% faster development cycles, simultaneous iOS and Android launches, broader talent pools through JavaScript and Dart, and consistent cross-platform user experiences.
- The article provides a practical roadmap for companies making the shift, addressing cultural alignment, incremental versus complete rewrites, and common pitfalls to avoid.
Cheesecake Labs is proud to share that our CEO, Marcelo Gracietti, has been featured in Forbes Technology Council with the article: What Engineering Leaders Should Know About Cross-Platform Apps.
In this contribution, Marcelo highlights how modern cross-platform frameworks, such as React Native and Flutter, are transforming mobile development, delivering scalable apps with faster time-to-market, cost savings, and unified user experiences.
Key Insights
Drawing from Cheesecake Labs’ experience across more than 20 cross-platform projects, Marcelo explains why a single codebase approach is becoming a strategic advantage for organizations seeking scalability and efficiency.
Some of the highlights include:
- 30% faster development cycles and simplified maintenance with one unified codebase.
- Simultaneous iOS and Android launches, accelerating product releases.
- Broader talent pools, leveraging JavaScript and Dart to reduce dependency on siloed specialists.
- Consistent user experience across platforms, reinforcing brand identity.
He also shares a practical roadmap for companies considering the shift, covering everything from cultural alignment to incremental versus complete rewrites, as well as the common pitfalls to avoid.
Cheesecake Labs in Action
At Cheesecake Labs, we’ve seen firsthand how app modernization for native to cross-platform fuels innovation across industries.
Marcelo’s insights reflect our mission: to guide companies with strategic digital product development, combining engineering excellence, UX/UI design, and agile collaboration to help leaders scale technology with confidence.
FAQ
Who was featured in the Forbes Technology Council article?
Marcelo Gracietti, CEO of Cheesecake Labs, was featured in Forbes Technology Council with the article 'What Engineering Leaders Should Know About Cross-Platform Apps.'
What cross-platform frameworks are highlighted in the article?
The article highlights modern cross-platform frameworks such as React Native and Flutter, noting how they are transforming mobile development with scalable apps, faster time-to-market, cost savings, and unified user experiences.
What are the key benefits of a single codebase approach mentioned in the article?
The highlights include 30% faster development cycles and simplified maintenance with one unified codebase, simultaneous iOS and Android launches, broader talent pools leveraging JavaScript and Dart, and a consistent user experience across platforms.
What experience informs Marcelo's insights on cross-platform development?
His insights draw from Cheesecake Labs' experience across more than 20 cross-platform projects.
What does the article's practical roadmap cover?
The roadmap covers cultural alignment, incremental versus complete rewrites, and common pitfalls to avoid for companies considering the shift to cross-platform development.
About the author.
