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In 2023, MoneyGram started searching for an app development company with deep expertise in Stellar blockchain who could help them create a non-custodial wallet from scratch.
That's where we came in! The Cheesecake Labs team was uniquely positioned to tackle this challenge thanks to our status as a preferred integration partner for the Stellar network.
MoneyGram wanted to develop an app that would directly connect senders and receivers while expanding MoneyGram's reach into new markets where their MGO app had no existing presence.
The goal was to create an intuitive and secure app for users who weren't tech- or crypto-savvy, which would make it easier than ever for users to send funds to their loved ones.
We kicked off with an intensive product definition phase, where our technical leadership worked on-site in Dallas alongside MoneyGram executives and Stellar Development Foundation (SDF) leaders.
This allowed us to deeply understand MoneyGram's existing infrastructure and define the necessary integrations and key MVP features.
Technical expertise in Stellar blockchain to define the best product strategy.
Defining essential features that would deliver immediate value to users.
Building a secure and scalable architecture to enable a seamless global launch.
Delivery of the wallet’s architecture and product concept.
Beta launch at the Meridian 2023 conference in Madrid.
Full MVP launch with active usage in the U.S., Mexico, Brazil, and the Philippines.
new user registrations.
Extending access to cash-out-only locations, enabling recipients in these regions to seamlessly withdraw funds.
Scaling user adoption and engagement.
Continuously enhancing user experience and security.
"Cheesecake Labs is great to work with. The team is very open, and when we've had challenges, they've worked through them with us. We feel like we're one team instead of working with a different company."
Head of Blockchain & New Fintech Products @ MoneyGram International