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Case study / EdTech / Conversational experiences
Delivering Corporate Education Inside WhatsApp. 80k+ Students, Zero App Downloads.
LYS Academy turned the app students already open every day into their classroom. Cheesecake Labs designed and engineered the conversational platform behind it: a course builder, a tutor panel and a WhatsApp-native student experience, all with no app to install.
LYS Academy’s platform delivered corporate courses for:
Clients
Platform & partner
Cheesecake Labs designed and built a WhatsApp-native learning platform for LYS Academy, proof that conversational, agent-based experiences can run a real product at scale inside the apps people already use every day.
A workforce that never sits at a desk.
For more than 15 years, LYS Academy has trained external corporate workforces: drivers, field reps and door-to-door sellers who rarely see a desk, let alone a laptop or a learning portal.
01 / Opt-in
The bot asks permission before sending any content.
02 / Lesson
Video, audio, text or image, delivered in the chat.
03 / Quiz
Students answer with one tap. Feedback is instant.
04 / Follow-up
Tutors step in from the panel when someone gets stuck.
The opportunity came with smartphones. More than 93% of Brazilians use WhatsApp every day, so the classroom was already in every student’s pocket. The question was how to reach it officially, at scale, and without becoming spam.
LYS needed to cut the tutors’ operational work, let them talk to every student through WhatsApp and track progress, while giving each enterprise client its own course flow. All of it on one scalable platform, officially integrated with WhatsApp.
One platform. Three experiences. Zero downloads.
Cheesecake Labs handled product design, backend and frontend engineering for every side of the conversation: the people who build courses, the tutors who run them and the students who learn.
01 / Super Admin
Every enterprise client gets its own course flow.
Each client needs a different learning journey. We mapped every message type (text, video, audio, quiz, image) and designed a flexible flow builder to create and manage courses. The admin backend runs on Python and Django.
02 / Tutor Panel
Tutors talk to thousands of students from one inbox.
Inspired by WhatsApp Web, the tutor panel lets tutors send and manage every student conversation and follow course progress in one place. We built the frontend in React and the backend in Python and Django, with Twilio delivering every message through the official WhatsApp API.
03 / Student Interface
Learning happens in the app students already use.
Students never download anything. Following Twilio and WhatsApp best practices to avoid spam, a bot asks permission before sending any content, then uses the 24-hour messaging window to deliver lessons, quizzes and reminders efficiently.
Results that matter
- Messages
- 2M+
- sent and received through WhatsApp
- Students
- 80k+
- trained without installing a new app
- Completion
- 70%+
- of users go through all of the course content
Proof that conversational, agent-based products can reach enterprise scale without asking anyone to install anything new. Brands like Uber, Natura and Coca-Cola ran their workforce training this way.
Key Technologies
WhatsApp Business API + Twilio
Official WhatsApp integration through Twilio, sending and receiving millions of course messages reliably.
Python + Django
Backend for the Super Admin and Tutor Panel: course flows, message types, students and progress tracking.
React
Tutor Panel frontend with a WhatsApp Web-inspired interface tutors pick up with zero training.
Opt-in + 24h session logic
Permission-first bot and messaging-window automation that keep delivery compliant, spam-free and cost-efficient.
Building an AI agent inside a messaging app?
We’ve already shipped one at scale. Cheesecake Labs designs and engineers conversational, agent-based products that meet users inside the apps they already use.
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