Exmox logo

exmox is a private performance marketing network dedicated to gaming.

They consulted Cheesecake Labs for a Full Product Delivery on a new Android and iOS reward gaming platform.

Image showing a list of ExMox game quests.
Image showing an ExMox game quest.

The Challenge.

The core challenge of game publishers is to retain players in new games. So exmox wanted to launch an intelligent rewards platform to keep players engaged and help publishers launch new successful games.

They came to us with a clear product and goals in mind but had no design or technology stack defined. We decided to go for a cross-platform solution using React Native for iOS and Android.

UX Design.

exmox shared with us the idea of the user flow, wireframe, and main features. Based on that, we evolved the design with key decisions to offer the best possible usability.

Image showing a black and white ExMox wireframe.
Image showing an ExMox black and white wireframe.
Image showing a black and white ExMox wireframe.

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Visual Design.

Our expert designers created a complete Design System and Style guide with custom illustrations and icons to enhance the gamer's experience.

Image showing a smartphone with the ExMox app open.
Image of three mobile phones. Two of the phones are showing a list of quests, and the third one is showing an open quest, with a timeline of steps to complete in order to receive gold.

Quests.

Publishers can increase players' engagement by motivating them to accomplish high-value game events with valuable and personalized incentives.

Users can see all the available quest lines on mobile games and easily install the game through the Play Now button. While users play and complete tasks, they receive gold rewards. Quests lines have deadlines to keep players engaged.

Power-Ups.

Another way to receive gold is by activating power-ups. They stimulate users to frequently use the rewards platform, make purchases inside games, complete several quests, and also bring their friends to the app. The more they play, the more they earn.

Image showing a smartphone with a list of power ups on the ExMox app.
Image showing a smartphone with a list of power ups on the ExMox app.
Image of a smartphone showing a redeem form from gold to real world credits for Google Play on the ExMox app.
Image of a smartphone showing the current balance and options to exchange gold for real world credit on options like Google Play, PayPal and Amazon.

Shop.

Gamers can trade their gold balance for real-world rewards. They can easily choose which platform they want to receive their credit and check the status of their requests.

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