MercadoLibre is an e-commerce marketplace and the most valuable company in Latin America.
They consulted Cheesecake Labs to prototype a new Alexa Skill and explore innovative ways for people to search products by using voice.
Voice Design Challenge.
With the onset of smart home devices like Amazon Echo, voice search is beginning to rise in popularity exponentially. 41% of adults use voice search at least once a day. The main challenge with this technology is to replicate an exciting, natural, and human experience.
MercadoLibre came to us with the idea was to allow people to search for their products and discover prices through voice on Alexa.
By default, Alexa searches for product prices on Amazon. With an Alexa skill, people can search directly on MercadoLibre’s marketplace. Thanks to our experience with this technology in two other projects, Cheesecake Labs was the obvious choice to deliver the pilot project.
Discover Prices.
Users can discover product prices directly from MercadoLibre pilot voice app, hands-free.
Voice Search Usability.
The user’s journey through a voice search interaction is probably the most complex facet of creating a voice search experience. That’s because it needs to appear as (and in many ways is) a completely fluid and natural interaction.
Simultaneously, the interaction needs to be very precisely orchestrated and predicted. The team considered all of the options and possibilities that could occur during a voice interaction.
