Cheesecake Labs Journey in 2025 and our impact across AI & Blockchain

Every year brings its own set of challenges, milestones, and fresh opportunities to build better digital products. And this year was no different.

In this Cheesecake Labs Year in Review, we’ll take a moment to reflect on how far we’ve come — as a team, as partners, and as a company committed to advancing digital innovation.

We have expanded our capabilities to strengthen our global presence and grow the Caker community. It’s been a year driven by curiosity, collaboration, and the power of great ideas.

Building beyond mobile: a year of tech evolution

We’ve always started with one simple belief: technology can solve real-world problems. Back in 2013, that meant building mobile apps for fast-growing startups in Silicon Valley.

Today, that same belief drives us into new frontiers. This year, 2025, we delivered 50 new apps and digital solutions. As technology evolves, so do we, always exploring, always learning, always ready for what’s next.

Challenges aren’t roadblocks for us. They’re ingredients. They push us to experiment, refine what we do, and deliver a better slice of excellence every time. 

Let’s see next what brought all that this year!

Digital products that make a difference

Behind every project we take on, a partner is trusting us to deliver a product that truly matters — something delightful, scalable, and aligned with their business goals.

This year, we began to have more projects integrating artificial intelligence, such as Knapsack, a private AI notetaker and workflow assistant, and SWIRL, an AI Knowledge Platform for Enterprises.

On the blockchain side, we partnered with Stellar Development Foundation to launch Meridian Pay and spark conversations on the future of payments, trust in Web3, and how design and engineering shape seamless blockchain experiences.

When we talk about AI and blockchain together, we had the Semantic Pay project with Stellar, a payment infrastructure layer that allows any app or LLMs to use it to make payments in a very fast and secure way.

We also have Vesseo Wallet, where we scaled this crypto wallet by 30% in growth with backend and UX/UI enhancements. You can watch here!

And we didn’t stop there! Cheesecake Labs partnered with Wedgewood, a leading U.S. veterinary pharmacy, to modernize its digital platform by replacing a legacy system with a scalable, high-performance web experience. Built with React, Next.js, and a headless CMS, the new platform improved performance, content management, and lead generation — resulting in a 23% increase in leads.

Cheesecake Labs partnered with Wedgewood

In 2025, we partnered with 42 clients across 7 countries, expanding our global footprint and deepening our long-term relationships with brands in the U.S., Brazil, and beyond. 

Cheesecake Labs clients in 2025

Clients reviews

We had many projects this year, and as a result, we also received some important reviews from our clients. You can check out those reviews now:

 

Whether launching new scalable apps, modernizing legacy platforms, or enhancing product performance, every solution reflected our value-driven development approach. It’s not just about shipping features, it’s about creating real impact!

Sharing knowledge, creating connections

Thought leadership is a core part of who we are. Whether through blog content, case studies, talks, or events, we stayed focused on contributing to the tech community.

This year, we amplified our brand and shared our thinking with:

Another key highlight was our CEO’s interview with CoinDesk, a leading global media, data, and events authority in the crypto ecosystem.

On this occasion, Marcelo shared how Cheesecake Labs helps Web2 companies achieve greater efficiency and improved user experiences through stablecoins, while also highlighting the exceptional tech talent we have in Brazil.

We’re around the world in some events!

In addition to all the numbers achieved, expanding our brand through our services, Cheesecake Labs was also present at important events around the world as featured speakers, such as:

We’re now a trusted integration partner for leading tech platforms!

We know that each client is unique, and therefore, we know that the solutions for each one must be personalized.

That’s why we continue to expand our partner ecosystem, enabling us to deliver best-in-class services and essential integrations. The result is a more complete, end-to-end offering for our clients.

In addition to growing our network, we’ve also strengthened long-standing partnerships. This year, we proudly celebrated five years as a go-to integration partner with the Stellar Development Foundation and reinforced our membership with the LF Decentralized Foundation by becoming a Besu Certified Service Provider (CSP).

A global community of Cakers. We’re stronger than ever!

People are at the heart of Cheesecake Labs. We are a community of engineers, designers, product strategists, and doers who believe that great digital products are built with empathy, collaboration, and diversity of thought.

This year, our team reached an even bigger number of new cakers! Each new voice brought fresh ideas, new skills, and unique perspectives — strengthening our culture and helping us see problems from different angles.

We managed to bring together a big part of this team at our annual meeting, the Cheesecake Summit, where we shared experiences, celebrated the achievements, and discussed our plans for the future.

More talent, more creativity, more impact. That’s the magic of our community. And we still have some job opportunities. You can check it on our career page!

Looking ahead: proud of 12 years and energized for what’s next

We are proud of what we’ve built together over the last twelve years. Our mission remains the same: help build successful tech products that solve real-world problems, and this year, we felt more connected than ever to that mission. As a partner, not just a vendor, we’re doubling down on outcomes for our clients.

AI is evolving at an extraordinary speed, and its potential is enormous. To help our clients capture that potential, we’re expanding our capabilities so they can explore emerging technologies with confidence and measurable results.

In 2026, we are doubling down on modernization: building solid data foundations to speed decisions, moving AI from pilots to governed production, upgrading existing applications to be AI-ready, building AI-native products from day one, and, where it truly adds value, connecting blockchain rails to reduce settlement friction and enable new flows.

We are also investing in how we build. AI tools now optimize nearly every step of software creation, from discovery and architecture to design, coding, testing, and documentation, and we are growing a team that can consistently deliver more and better by using AI responsibly.

You will see our brand more boldly in the U.S. We are launching our first billboards in San Francisco, at the heart of Silicon Valley, the cradle of AI, and a new website is coming soon with clearer messaging and fresh proof of impact. 

CEO Quote — Marcelo Gracietti, CEO
“Across the world, organizations are racing to modernize systems, data, and processes so they are ready for AI. That is where we will focus our services, on top of the product strategy and the web and mobile work our clients already trust us with.”

About the author.

Cheesecake Labs
Cheesecake Labs

Cheesecake Labs is a software design and development company that delivers digital products for the world's most innovative markets. Working with Fortune 500 and fast-growing startup clients in the U.S. and Brazil, the company specializes in mobile and web experiences, including emerging technologies such as AI, Blockchain & Web3, AR, and IoT.