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Business About Us

Is diversity a passing fad?

How companies mistakenly try to use diversity

What comes to your mind when companies talk about diversity? Or even better, what did you think about when you saw all their Twitter accounts changing into rainbow logos this June?

I, personally, felt really happy when I saw diversity initiatives not only in companies in Brazil, but also in companies from the town where I live, Florianopolis. But when you stop to really think about it, don’t you have this annoying little thought in the back of your head saying that this is just a new trend and maybe one day it will pass?

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Workflow Tools Opinion Business

Behavior-Driven Development: way beyond a testing principle

Picture this: 5 people talking about the same subject in different languages. What are the chances of misunderstanding? As you can imagine: a lot. Well, this is a common scenario in software development teams up to some point. One of the most common reasons that lead to failure when building a product is the lack of well defined goals and requirements amongst developers and stakeholders. This can be caused by a wide variety of reasons. But it is safe to agree that most of them are due to lack of communication.

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Opinion Business

Women in technology: why is this still a taboo?

Technology remains a heavily male-dominated area, even after decades of extensive efforts to promote female participation. But women can and should have more recognition and representativeness. 

Known as one of today’s key technological hubs, Silicon Valley also stands out for the hardships faced by the women who work there.

Unfortunately, what we see today is still a reflection of the past.

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Opinion Business

12 online services to boost your business efficiency

As companies grow, it’s common to see directors facing the challenge of managing different processes which can get more complex due to customer’s increase. First-time managers often have to cope with areas such as people management, finances, marketing, operations, etc and the easiest way to deal with that amount of info is using the classical spreadsheets.

They certainly have their value and can even be a great solution depending on the application. However, online services can definitely bring a higher degree of automation, uniformity, speed and ease to the various operational processes in a business. Once one is able to do so, much space is open to other key activities. Here is a list of 11 online services and tools to enhance directors’, managers’ and assistants’ routines.

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Business About Us

Importance of Wellbeing at the Workplace

For many times I’ve caught myself thinking about my dream job. What would I do every day that would make me the happiest employee in the world? I’m talking about waking up on Monday glad about the idea of going to work, and not seeing it as just a must.

Well, what if I told you it’s possible to get it, and, surprisingly, it’s not exactly about what you do, but where and how you do it.

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