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Insights about the app design and development ecosystem.

Opinion Business

Women in technology: why is this still a taboo?

Technology remains a heavily male-dominated area, even after decades of extensive efforts to promote female participation. But women can and should have more recognition and representativeness. 

Known as one of today’s key technological hubs, Silicon Valley also stands out for the hardships faced by the women who work there.

Unfortunately, what we see today is still a reflection of the past.

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Opinion Business

12 online services to boost your business efficiency

As companies grow, it’s common to see directors facing the challenge of managing different processes which can get more complex due to customer’s increase. First-time managers often have to cope with areas such as people management, finances, marketing, operations, etc and the easiest way to deal with that amount of info is using the classical spreadsheets.

They certainly have their value and can even be a great solution depending on the application. However, online services can definitely bring a higher degree of automation, uniformity, speed and ease to the various operational processes in a business. Once one is able to do so, much space is open to other key activities. Here is a list of 11 online services and tools to enhance directors’, managers’ and assistants’ routines.

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Business About Us

Importance of Wellbeing at the Workplace

For many times I’ve caught myself thinking about my dream job. What would I do every day that would make me the happiest employee in the world? I’m talking about waking up on Monday glad about the idea of going to work, and not seeing it as just a must.

Well, what if I told you it’s possible to get it, and, surprisingly, it’s not exactly about what you do, but where and how you do it.

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Business About Us

How much does it cost to build an app?

I’ve been running a mobile and web design and development company for more than 3 years now, and – as also the lead of sales – I often hear the following question: “I want to build Uber (or WhatsApp, Airbnb, etc), but a bit different. How much would it cost?”. Every time I hear that question (and I’ve heard it A LOT) I feel the urge to answer: “Considering that Uber raised $3.5 billion dollars, and at least 5% of their funds were focused on its technical infrastructure (apps, servers, websites, data centers, etc), your app should cost something around $350 million USD”.

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Design Business

Product validation: what to consider before building an app

Building a product is no easy task. It’ll take months of planning, design and engineering work, but with dedication, hard work and the right professionals by your side, it can be accomplished. However, how can you know if you’re building the right product? Dedication and hard work alone won’t be enough. There’s another factor to consider on the equation: if it solves a real problem for real people. Many startups often decide to go straight to the building phase and end up missing some important steps of the product development process, such as validating their business idea with potential customers and analysing the market. Let’s go over some things to take into account when setting a product strategy.

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Technical Opinion Business

TDD on mobile dev, a matter of timing

When we start the development of a product, there is always a desire to make it as perfect as possible: fulfilling client’s expectations, offering a good learning opportunity to the developer and delivering a system with high maintainability and scalability.

As the code base grows, keeping it problem-free becomes a harder challenge. Testing manually each module of the application can take so much time that developers may become unproductive.

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Opinion Business

A girl who codes: Why that matters

Think of a professional who has changed the history of IT for a second. If the person who came to your mind was Steve Jobs, Bill Gates or any other male name, it’s no wonder. Although the history of computing is marked by contributions from great women, such as Ada Lovelace, Grace Hopper, Sister Mary Kenneth Keller and Hedy Lamarr, women are still seen as if they played a secondary role in this market.

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