This pandemic has forced us to experience a period of many changes in our life dynamics. Social distance has impacted almost all areas of our lives, especially how we relate to work. The famous Home office, or telework, which was once considered a privilege or an innovative work model, has now become a reality for many companies, especially in the IT sector.

However, there is a big difference between adopting this work model as a conscious and planned choice – when one is able to exercise social activities in other environments -, and the model forced by the pandemic, one which implies social distance and ends up limiting most of our social interactions to interactions that can only be mediated by technology.

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Have you ever wondered about your company’s cultural practices, if they match the image it gives externally and the candidate profiles it attracts?

As a Talent Acquisition in the technology and innovation market, I realize how hard it is for companies to attract and retain talents. And as I understand that attraction and retention go hand in hand, I bring here some of my insights and research into relevant attraction practices that also influence retention.

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