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Is diversity a passing fad?

How companies mistakenly try to use diversity

What comes to your mind when companies talk about diversity? Or even better, what did you think about when you saw all their Twitter accounts changing into rainbow logos this June?

I, personally, felt really happy when I saw diversity initiatives not only in companies in Brazil, but also in companies from the town where I live, Florianopolis. But when you stop to really think about it, don’t you have this annoying little thought in the back of your head saying that this is just a new trend and maybe one day it will pass?

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