IoT-powered app
that delivers truly
personalized
temperature control

The IoT opportunity.

When ACG came to Cheesecake Labs, they already had a blueprint for a “personal warmth” product range. In-soles & hand warmers — these had all been made possible by ACG’s R&D, but they wanted to take the idea one step further.

Using IoT technology, ACG had an opportunity to stake a claim in the “smart” space: to give customers app control over the specific heat of their devices, send in-app battery life updates, and sync upcoming weather reports with reminders to get the device charged up.

Two hands, two feet, one app.

ACG brought in the Cheesecake Labs team to fill a capabilities gap and bring THAW to life. ACG had worked previously with another digital design agency — the basis of the app was there. Still, the user flow, user interface, and, most importantly, the IoT elements hadn’t been thoroughly thought through.

How do you ensure a seamless connection between one app and two devices simultaneously?

This was a crucial challenge because hand warmers and smart in-soles make up most of THAW’s product range. Users have two feet to keep warm when snowboarding, two hands, and ten fingers to heat on an all-day fishing trip. What if you want one foot to stay warmer than the other? How can you monitor the battery life of each glove separately?

Cheesecake Labs used Flutter to apply a best practice approach to the design and development challenges, creating synchronous and asynchronous communication between the app and its devices as and when it’s needed.

Personalized settings.

We knew that a personal warmth experience needed to be just that: personal.

The Cheesecake Labs development team worked hard to ensure users could set their ideal temperature for each device right down to the degree
(in Fahrenheit and Celcius). We also built in a choice of weather update and battery life notifications.

Localized forecasts.

IoT allows us to link up any number of internet-connected devices to deliver the most delightful (and useful) digital experiences possible. What else do users need to get the most out of their THAW app?

We synced local weather forecasts into the app. This way, users could not just check the weather for the days they plan to be outside, but the app could push through notifications to warn users of changing conditions and remind them to charge up their in-soles, hand warmers, or seat pad.

Share with friends, online and offline.

Outdoor activities are often group sports. We wanted THAW to be shareable so users could grant temporary control to friends via their smartphones.

And there’s not always a data connection up a mountain or down a valley. That’s why we made sure THAW could work offline — synching as soon as WiFi or data is available again. Reliability was key in getting this project right. The warming devices don’t work without the app, and we can’t leave anyone out in the cold.