---
title: "Wedgewood Case Study"
description: "See how we improved Wedgewood's website with headless CMS architecture, boosting site speed, flexibility, and user engagement."
url: "https://cheesecakelabs.com/portfolio/wedgewood"
locale: "en"
updatedAt: "2026-08-05T20:43:30.492Z"
---

# Wedgewood Case Study

> See how we improved Wedgewood's website with headless CMS architecture, boosting site speed, flexibility, and user engagement.

**Client:** Wedgewood

### High maintenance costs

Running the old system required extensive developer time and resources.

### Outdated design and UX

A disorganized layout and difficult navigation made it challenging for users to find the information they needed, resulting in missed opportunities to convert interested veterinarians and pet owners into customers.

### Operational rigidity

Limited content management capabilities meant that even small changes, such as new product announcements, required developer involvement.

### Limited scalability

The site architecture lacked flexibility for expansion, making it difficult to incorporate content from new acquisitions.

### Migrated to Contentstack

Moving existing website content to this modern headless CMS immediately improved content management and allowed non-technical staff to edit and publish pages without coding.

### 30+ modular for dynamic page creation

Moving existing website content to this modern headless CMS immediately improved content management and allowed non-technical staff to edit and publish pages without coding.

### Integrated critical legacy systems

We linked some of Wedgewood’s core legacy technologies, including Klevu and Salesforce, to maintain and enhance essential functionalities like search capabilities and inventory management.

### Enhanced SEO for ranking and conversion

Our team used Next.js to drive the website’s search visibility and crawlability. The tech stack also delivers snappier performance for users, whether they’re vets browsing formulations or pet owners ordering refills.

### Optimized hosting performance

We deployed Contentstack's Launch service to speed up page loading and increase uptime. This dependable managed setup automatically adjusts server resources to handle traffic spikes and streamline delivery — all with lower maintenance overhead​.

### 1. Frontend

We built the frontend with React — a powerful JavaScript library that supports component reusability — and used Next.js for server-side rendering to improve the site’s search engine ranking and overall performance.

### 2. Backend

To handle the client’s expanding user base, we used Node.js to build a responsive and efficient backend. Its non-blocking event-driven architecture can handle numerous concurrent connections to maximize throughput and minimize latency.

### 3. CMS and Hosting

By unifying content management and hosting within Contentstack’s ecosystem, we provided Wedgewood with a scalable, low-maintenance infrastructure.
This setup delivers faster load times, higher uptime, and a smoother user experience — all while reducing the operational burden on their internal team.

### 23% lead growth

The overhauled site converts visitors far more effectively. Now, twice as many veterinarians and pet owners use it to manage veterinary prescriptions.

### Improved SEO visibility

Challenging navigation and inefficient layout made it hard for users to find the information they needed, failing to convert interested veterinarians and pet owners into customers.

### Less IT needs and costs

Wedgewood’s internal teams can now directly handle content updates that once demanded expensive developer time. This allows them to quickly support new product launches, promotions, or acquired brands with fresh content.

### Faster site performance

The new site loads much faster and handles traffic surges easily. Users experience a smoother and more responsive interface, boosting engagement and conversion.

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