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Insights sobre o ecossistema de design e desenvolvimento de apps.

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Storytelling your way to innovation

Innovation matters. It is determinant for organizational growth and consequently to the products that we are building.

Having said that, when it comes down to exploring new opportunities that could lead us to innovation, the way we build and tell these stories can lead us to success (or not). But why isn’t that so easy? Because we are programmed with many behavioral mechanisms that prevent us from acting. To briefly illustrate, one of these behavioral mechanisms is the so-called “negativity bias.” Continue Reading

Others Opinion

Company culture and talents: how to find a perfect match

Have you ever wondered about your company’s cultural practices, if they match the image it gives externally and the candidate profiles it attracts?

As a Talent Acquisition in the technology and innovation market, I realize how hard it is for companies to attract and retain talents. And as I understand that attraction and retention go hand in hand, I bring here some of my insights and research into relevant attraction practices that also influence retention.

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Let’s think Green – even in IT

Questions involving sustainability are becoming more and more recurrent, however, the evolving of technology has created a massive wave of exaggerated consumerism marked by waste of IT components that can be harmful to the environment. In the end, it drove a competition between companies and stimulated the development of new green technologies. This is the scenario where the Green IT concept popped out.

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