{"id":7283,"date":"2021-03-12T18:25:36","date_gmt":"2021-03-12T18:25:36","guid":{"rendered":"https:\/\/cheesecakelabs.com\/blog\/?p=7283\/"},"modified":"2022-08-24T14:06:01","modified_gmt":"2022-08-24T14:06:01","slug":"building-app-phase-3-product-development","status":"publish","type":"post","link":"https:\/\/cheesecakelabs.com\/blog\/building-app-phase-3-product-development\/","title":{"rendered":"Building an app with Cheesecake Labs: Phase #3 Product Development"},"content":{"rendered":"<p>With this guide we come to the third phase of the Cheesecake Labs\u2019 four-phase Product Definition, Design, Development, and Optimization process. But in no way is the \u2018Development\u2019 phase the final step in any app\u2019s journey.<\/p>\n<p>After the Product Development phase is complete, you\u2019ll have a fully functioning market-ready web or mobile app \u2014 something we can continue to work together on, gathering user feedback, exploring your problem-solving proposition, and staking your place among competitors. It\u2019s a significant milestone in your application\u2019s lifecycle (and one to be excited about). It opens doors to a new chapter, where you\u2019ll be iterating and improving on a live product.<!--more--><\/p>\n<p>But let\u2019s not get ahead of ourselves. First we need to take your defined and designed app idea and get it in users hands.<\/p>\n<h2>What does Product Development look like at Cheesecake Labs?<\/h2>\n<p>To put it simply, this is when all your preparation really starts to pay off. Big ideas become bona fide features, wireframes become the user experience, mocked-up layouts become the user interface and a fully functioning app.<\/p>\n<p>How you get to that end result depends on the development service you\u2019re after, and with Cheesecake Labs there are two distinct routes to choose from: \u2018Full Product Development\u2019 and \u2018Dedicated Team\u2019.<\/p>\n<h3>Full Product Delivery<\/h3>\n<p>For those who have been with us for Phase 1: <a href=\"https:\/\/cheesecakelabs.com\/blog\/blog\/building-app-phase-1-product-definition\/\">Product Definition<\/a> and Phase 2: <a href=\"https:\/\/cheesecakelabs.com\/blog\/blog\/building-app-phase-2-product-design\/\">Product Design<\/a>, this is the third step on the stairway to success.<\/p>\n<p>Your Cheesecake Labs project manager will have ushered you through all three phases, and you\u2019ll have interacted with a cross-section of our expert thinkers and makers from across the business.<\/p>\n<p>Of course, your involvement will have added significant value throughout the process. That doesn\u2019t change just because we\u2019ve got to the nitty gritty coding part (more on collaboration later).<\/p>\n<h3>Dedicated Team<\/h3>\n<p>The \u2018<a href=\"https:\/\/cheesecakelabs.com\/services\/dedicated-teams\/\">Dedicated Team<\/a>\u2019 option is often the route of choice for clients who simply need access to a fully-trained, highly-skilled and globally trusted team of design and development experts, without needing to hire in-house. The Cheesecake Labs \u2018Dedicated Team\u2019 operates as if an extension of your business. We\u2019ll partner with you on your priorities and can leverage our in-house skills, toolkits, and processes to achieve your goals.<\/p>\n<h3>Whichever Development route you take, you have the Cheesecake Labs three-pillar promise<\/h3>\n<p>No matter which way we approach the Product Development phase, our deliverables (and their quality) stay the same, thanks to the three pillars we uphold in any work we do.<\/p>\n<p>Our pillars \u2014 quality, efficiency, transparency \u2014 have added value to digital products for close to a decade. We\u2019ve learned to be flexible with our process without compromising on what and how we deliver.<\/p>\n<h3>Quality<\/h3>\n<p>Once the development is complete for each iteration, we want you to have a high-quality product that\u2019s a true representation of your brand and the hard work you\u2019ve put in. But \u2018quality\u2019 also means having stellar UX and ironing out all the major kinks before users take over the reins.<\/p>\n<h3>Efficiency<\/h3>\n<p>Being efficient doesn\u2019t mean knowing how to code faster (although we\u2019re quick at that too!).<\/p>\n<p>At Cheesecake Labs, we believe that efficiency comes from focusing on what matters and adapting quickly to change. Our process is based on \u201cvalue delivery\u201d \u2014 prioritizing and shipping builds in line with how valuable they are to the end user and to the app. Must-have features are tackled first, even if they require more time and effort up front. That\u2019s what we think it means to be efficient, as it gets you to market faster.<\/p>\n<h3>Transparency<\/h3>\n<p>The Development process lives and dies by collaboration \u2014 collaboration and collective intelligence across the Cheesecake Labs team, and collaboration between us and our clients (you).<\/p>\n<p>From our end, we guarantee regular, informal updates via Slack, to keep you in the loop. As well as more structured weekly check-ins to realign on the roadmap.<\/p>\n<p>But we also ask for honest, upfront feedback too. We know that business relationships are based on trust. When both sides feel able to speak their minds, we can all work more efficiently and deliver greater quality.<\/p>\n<p>These three pillars all fit in together.<\/p>\n<h2>Why develop your app with Cheesecake Labs?<\/h2>\n<h3>Our people<\/h3>\n<p>We hire the best of the best, and we train our teams to utilize collective intelligence from across Cheesecake Labs on every build.<\/p>\n<p>Your project manager will be your number one point of contact throughout your entire experience with Cheesecake Labs (one, two, or all three phases of it). And we\u2019ll make sure the exact right team of developers is assigned to your app, to deliver quality, efficiency, and transparency, of course.<\/p>\n<h3>Our process<\/h3>\n<p>Other agencies might deliver in features. We deliver in value.<\/p>\n<p>What do we mean exactly? Let\u2019s explain with a simple example.<\/p>\n<p>When a feature is ready for you to review, we\u2019ll deliver it. No messing around, no hanging about. On our shared <a href=\"https:\/\/www.atlassian.com\/agile\/kanban\/boards\" target=\"_blank\" rel=\"noopener noreferrer\">Kanban board<\/a>, we\u2019ll organize and work through tasks and cards via the value they provide to your business \u2014 not by ticking off the easiest tasks first, or however other development teams might work. And each milestone achieved results in a viable, live product for users to test and try.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7285\" src=\"https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2021\/03\/jira-kanban-board.png\" alt=\"\" width=\"1999\" height=\"1033\" srcset=\"https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2021\/03\/jira-kanban-board.png 1999w, https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2021\/03\/jira-kanban-board-768x397.png 768w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">We also integrate Quality Assurance <\/span><i><span style=\"font-weight: 400;\">before<\/span><\/i><span style=\"font-weight: 400;\"> the first line of code is even written. In fact, if you\u2019ve been with us for the Product Design phase, you\u2019ll have met our QA team then as well. We believe QA cannot be underestimated in app design and development. With their help, we can catch issues early, reducing the need for costly and time-consuming fixes down the line.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The stress-testing of your app follows a pathway of milestones: the lab (where it\u2019s tested by developers), staging (where you, the client, can validate the implementation) and lastly production, where the final user takes it for a spin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We guarantee that every staging environment is working as expected before you take the time to review it: quality, efficiency, transparency.<\/span><\/p>\n<h3>Our toolkit<\/h3>\n<p>Our three pillars come into play in our tooling choices too.<\/p>\n<p>We\u2019re experts when it comes to <a href=\"https:\/\/cheesecakelabs.com\/blog\/blog\/react-native-examples-innovative-brands\/\">React Native<\/a>, Kotlin and Swift for mobile development and ReactJS, <a href=\"https:\/\/cheesecakelabs.com\/blog\/blog\/biggest-benefits-of-python\/\">Python<\/a> and NodeJS for web and backend. We have been consistent with our tech stack for the past 8+ years, because we trust in its ability to deliver top quality outcomes.<\/p>\n<p>Tools that empower collaboration are crucial for our workflow as well. Your app\u2019s code will be versioned using our standard git workflow, allowing for peer reviews on each Github Pull Request. A CI\/CD pipeline is used to automatically check what\u2019s been shipped versus best code standards (linting, automated tests, etc.) and we\u2019ll use automatic deploys on specific events, making it easier to share updates.<\/p>\n<h2>Our advice for businesses preparing for Development<\/h2>\n<p>We\u2019ve shaped and honed our app development process over years of iteration and insight. Tapping into that experience is just one of the reasons clients choose to work with us \u2014 and we\u2019re going to share our three most salient pieces of advice below.<\/p>\n<p>Here\u2019s how to get the most out of your Development process with Cheesecake Labs:<\/p>\n<h3>Start thinking of your product in value (not features)<\/h3>\n<p>Features are what make up an app, but value is what makes it a success. Being user-centric in your Product Definition, Design, and Development approach is the strongest indicator that your app is going to do well when it hits the market. You may have a cool set of never-seen-before features, but if they don\u2019t answer a user need, they\u2019ll have a hard time gaining traction.<\/p>\n<p>We\u2019ll challenge you to assess your features not only by ease, time, or cost to build, but by which are essential to meet user needs and which are nice-to-haves. We\u2019ll tackle the must-haves first, and then move onto the rest. During our weekly meetings with you, we may even decide to launch your app with just the must-have functionalities (a <a href=\"https:\/\/cheesecakelabs.com\/blog\/blog\/6-steps-to-plan-develop-mvp\/\">Minimum Viable Product<\/a>), if that\u2019s more valuable in the long-run.<\/p>\n<h3>Provide quick feedback and be an active participant<\/h3>\n<p>We share updates for review as and when they are ready \u2014 rather than only once big milestones have been met. This way we can all work together to achieve more in less time.<\/p>\n<p>For that approach to work, though, we need you to respond to updates quickly and share your candid thoughts. Speedy feedback rounds result in speedy improvements \u2014 the work is still fresh in the development team\u2019s mind and the feature\u2019s had limited impact on the code base too.<\/p>\n<p>We\u2019re also relying on you to bring all your business intelligence to the table and to own that domain. You can trust us to be responsible for the technology; we\u2019re trusting you to represent your brand.<\/p>\n<h3>Launch and learn<\/h3>\n<p>We touched on this above but it\u2019s worth mentioning again: there\u2019s nothing to be gained from incrementally tweaking code for weeks and weeks without going live. Let\u2019s ship and get feedback from the users and the market instead. Launch early, and learn often.<\/p>\n<p>Even if you aren\u2019t 100% sure what you want, let\u2019s all agree to run with an idea, develop it, test it, validate it, and change it as required. Any other approach simply leads to budget burn and time burn \u2014 a complete contradiction to our best practice ways of working.<\/p>\n<h2>Quality, efficiency, transparency \u2014 that\u2019s the Cheesecake Labs way<\/h2>\n<p>We\u2019re incredibly proud of the digital products we carry through to market. And we approach each Development process with the same tenacity and drive, whether you\u2019re a totally new client or we\u2019ve been through the Full Development Process together.<\/p>\n<p>To find out more about how Cheesecake Labs could bring your mobile or web app to fruition, <a href=\"https:\/\/cheesecakelabs.com\/blog\/contact\/\">drop us a message today<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With this guide we come to the third phase of the Cheesecake Labs\u2019 four-phase Product Definition, Design, Development, and Optimization process. But in no way is the \u2018Development\u2019 phase the final step in any app\u2019s journey. After the Product Development phase is complete, you\u2019ll have a fully functioning market-ready web or mobile app \u2014 something [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":10645,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,432],"tags":[],"class_list":["post-7283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-engineering"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Building an app: Phase #3 Product Development<\/title>\n<meta name=\"description\" content=\"After the Product Development phase, you\u2019ll have a fully functioning market-ready web or mobile app, where you\u2019ll be iterating and improving moving forward.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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