{"id":4978,"date":"2017-07-05T20:25:22","date_gmt":"2017-07-05T20:25:22","guid":{"rendered":"https:\/\/cheesecakelabs.com\/blog\/?p=4978\/"},"modified":"2022-07-01T17:33:36","modified_gmt":"2022-07-01T17:33:36","slug":"how-i-make-inspirational-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/cheesecakelabs.com\/blog\/how-i-make-inspirational-marketing-campaigns\/","title":{"rendered":"How to make inspirational marketing campaigns"},"content":{"rendered":"<p><b>Why do you do what you do?<\/b><span style=\"font-weight: 400;\"> This simple question has been a game changer for quite some time and I hope this article helps you as much as it helped me, professionally and personally.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">To get the most out of this post, I suggest you to watch this TED Talk by<\/span><a href=\"https:\/\/startwithwhy.com\/\"><span style=\"font-weight: 400;\">&nbsp;Simon Sinek<\/span><\/a> <span style=\"font-weight: 400;\">\u2013<\/span><span style=\"font-weight: 400;\"> a marketing consultant and motivational speaker \u2013 &nbsp;as it helped me answer the question I mentioned previously.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/embed.ted.com\/talks\/simon_sinek_how_great_leaders_inspire_action\" width=\"854px\" height=\"480px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">In this video, Simon talks about his Golden Circle theory to explain why some leaders have more success than others, even when they don&#8217;t have the optimal circumstances to reach their goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He explains with examples like Apple, the Wright Brothers and even Martin Luther King to show that the way you think when planning your objectives is the most important part.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the end, he proves that the <em><strong>Why<\/strong><\/em>, is the most important thing when thinking about your project: Why do you want to do this? Why do you want to show this ad? Why do you want to create this project? After that, the <em><strong>How<\/strong> <\/em>and <em><strong>What<\/strong> <\/em>comes and then you will have a good way to plan. A way used by most of the great leaders and it&#8217;s not even a great secret.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that you know about the golden circle \u2013 the secret behind the success of companies and leaders \u2013 I can tell you more about how I use this concept in my personal life and in my work with Digital Marketing.<\/span><\/p>\n<h2>Why do I use Digital Marketing?<\/h2>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-4988 size-full\" src=\"https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2017\/06\/golden-circle.png\" alt=\"Golden Circle\" width=\"867\" height=\"824\" srcset=\"https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2017\/06\/golden-circle.png 867w, https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2017\/06\/golden-circle-768x730.png 768w\" sizes=\"(max-width: 867px) 100vw, 867px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have you asked yourself this question? I mean, REALLY asked? If your answer is something like <\/span><i><span style=\"font-weight: 400;\">getting more money <\/span><\/i><span style=\"font-weight: 400;\">or<\/span><i><span style=\"font-weight: 400;\"> getting more clients, <\/span><\/i><span style=\"font-weight: 400;\">well, I&#8217;m sorry, but in my experience, these answers will get you nowhere. Maybe you get some \u2013 or a lot \u2013 of bucks, but you won\u2019t grow as much as you\u2019d like, your churn will certainly raise, and when you least expect, clients will not respond to your marketing strategies anymore.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More clients and money should not be your final objective, they must be consequences of the real one. The challenge is to find the right answer, after that, everything will come much easier! And you know what\u2019s better? You will love what you do even more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help you understand how I think when planning marketing strategies here at Cheesecake Labs, I have to first explain our <\/span><b><i>Why<\/i><\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>What is our company\u2019s mission? <\/b><span style=\"font-weight: 400;\">In our<\/span><a href=\"https:\/\/cheesecakelabs.com\/blog\/about-us\/\" target=\"_blank\" rel=\"noopener noreferrer\"> <span style=\"font-weight: 400;\">About<\/span><\/a><span style=\"font-weight: 400;\"> page, you can see this phrase:<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">Driven by the desire to improve life, achieve technological excellence, operate with the highest standards of integrity and employ a diverse workforce that values collaboration.<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">For me, the <\/span><i><span style=\"font-weight: 400;\">Why<\/span><\/i><span style=\"font-weight: 400;\"> became:<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">I believe we work with the focus of improving the lives of our partners, clients, and co-workers, with ideas, good communication and a sense of community in the workplace.<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">After talking with the Cakers<\/span><a href=\"https:\/\/cheesecakelabs.com\/blog\/blog\/author\/alex\/\" target=\"_blank\" rel=\"noopener noreferrer\"> <span style=\"font-weight: 400;\">Alex Cordeiro<\/span><\/a><span style=\"font-weight: 400;\"> and&nbsp;<\/span><a href=\"https:\/\/cheesecakelabs.com\/blog\/blog\/author\/victor\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Victor Oliveira<\/span><\/a><span style=\"font-weight: 400;\">, I clearly see that they already work with the golden circle in mind, and what&#8217;s better, they hadn&#8217;t seen the video until I showed it to them. And that makes all the difference!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When I come up with ads or plan marketing strategies, I don&#8217;t focus on getting most of the leads and I don&#8217;t rub tons of screaming colored images in the reader\u2019s face to get any kind of lead. No. I sincerely plan all strategies, so I can find companies and people that need help with a problem that I know Cheesecake can solve. In the end, a true partnership that lasts longer than the delivery of a product.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Our<\/span><\/i> <i><span style=\"font-weight: 400;\">Why<\/span><\/i><span style=\"font-weight: 400;\"> makes me choose to send an email and private messages, by Linkedin or Twitter, for example, thinking of them as people that I&#8217;d like to be a friend of or people that I know Cheesecake would be able to help with their actual problem.<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">Ok, but where are the examples, Leandro?<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Ok, let&#8217;s get more technical and see how to create a Marketing Plan with the Golden Circle model. First, let&#8217;s see how I built the Cheesecake Golden Circle:<\/span><\/p>\n<p><b>Why<\/b><\/p>\n<p><span style=\"font-weight: 400;\">There are unevenness and inequality in a crescent technology market. There are talented people that don&#8217;t have a job or have one that doesn&#8217;t give them a reason to get out of bed. We want to connect these people with the right companies so they can both achieve their dreams.<\/span><\/p>\n<p><b>How<\/b><\/p>\n<p><span style=\"font-weight: 400;\">By caring about the product more than about the profit. We work with projects in which we believe we can make the difference. We do this with transparency, so we can show our real focus.<\/span><\/p>\n<p><b>What<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We develop digital products. We make part of the product\u2019s lifecycle and always seek its continuous evolution.<\/span><\/p>\n<h2>Let&#8217;s create a simple campaign!<\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-4991 size-full\" src=\"https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2017\/06\/sel-the-problem-not-the-product.jpg\" alt=\"Sell the problem you solve not the product\" width=\"564\" height=\"564\" srcset=\"https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2017\/06\/sel-the-problem-not-the-product.jpg 564w, https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2017\/06\/sel-the-problem-not-the-product-300x300.jpg 300w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><\/p>\n<p><b>Objective<\/b><span style=\"font-weight: 400;\">: Get more clients for iOS mobile app projects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the Golden Circle in mind, let&#8217;s think about the strategies we can use.<\/span><\/p>\n<p><b>Quora<\/b><span style=\"font-weight: 400;\">: For us, the best place to share content and create a good network (and even find good leads). Here we are literally helping people by answering their questions. I will put together keywords from the project (iOS development, mobile apps, etc) and find people with problems that we can help.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After that, I will ask a Caker with iOS background to answer the question, first writing a blog post and then really answering the questions we have traced, not only linking the post but truly giving the best solution and IF it makes sense sharing also the link to the blog post.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if the objective is to get more clients, the Why supersedes it, and we believe in helping first. We are a company that has a background in software development, so is in our core to help the community with an open source mindset.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other side, the Caker answering the question is being seen as not only as a specialist but someone you can count on. They will get new Twitter followers, Facebook friends, more people for upvoting their post on Reddit and other similar networks. These people will truly help and won\u2019t just use copy and paste to express themselves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For every action that has a link, prepare it with the Campaign URL Builder so you can track the best results and networks, to have a constant sense of evolution based on data and showing the Caker and other stakeholders how and what you get with such action.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Schedule on your calendar to check those results again, compare with new results next month and track down the new friends, this way you&#8217;re able to analyze the impact in long term. It&#8217;s important to understand what were the key contributions you&#8217;ve made t the campaign, so your help can be even more appreciated next time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is only an example. In a real campaign, you will need to have the same kind of strategic thinking to build a digital marketing campaign with your own objectives in mind \u2013 and always this way!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is my first post here at Cheesecake Labs\u2019 blog and I hope that I can help all of you \u2013 &nbsp;advertisers, developers, CEOs \u2013 and anyone who likes to understand how to improve the approach with your leads and possible clients, creating business partners and even friends. Feel free to add me on<\/span><a href=\"https:\/\/www.linkedin.com\/in\/leandropug\/\"> <span style=\"font-weight: 400;\">Linkedin<\/span><\/a><span style=\"font-weight: 400;\"> other social networks!<\/span><\/p>\n<figure id=\"attachment_4992\" aria-describedby=\"caption-attachment-4992\" style=\"width: 1240px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-4992 size-full\" src=\"https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2017\/06\/martin-luther-king.jpg\" alt=\"Martin Luther King\" width=\"1240\" height=\"775\" srcset=\"https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2017\/06\/martin-luther-king.jpg 1240w, https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2017\/06\/martin-luther-king-768x480.jpg 768w\" sizes=\"(max-width: 1240px) 100vw, 1240px\" \/><figcaption id=\"caption-attachment-4992\" class=\"wp-caption-text\">Martin Luther King<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u201cThe ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why do you do what you do? This simple question has been a game changer for quite some time and I hope this article helps you as much as it helped me, professionally and personally.<\/p>\n","protected":false},"author":65,"featured_media":4993,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-4978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to make inspirational marketing campaigns<\/title>\n<meta name=\"description\" content=\"A post about how to use the Golden Circle Model to improve the way you think and create strategies in your Digital Marketing Campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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