{"id":11319,"date":"2023-05-18T19:54:03","date_gmt":"2023-05-18T19:54:03","guid":{"rendered":"https:\/\/cheesecakelabs.com\/blog\/"},"modified":"2023-09-05T21:01:11","modified_gmt":"2023-09-05T21:01:11","slug":"native-vs-cross-platform-development","status":"publish","type":"post","link":"https:\/\/cheesecakelabs.com\/blog\/native-vs-cross-platform-development\/","title":{"rendered":"Native vs. Cross-platform: Which Is Best For Your Business?"},"content":{"rendered":"\n<p>In a world where people <a href=\"https:\/\/www.insiderintelligence.com\/insights\/mobile-users-smartphone-usage\/\" target=\"_blank\" rel=\"noreferrer noopener\">spend 3 hours daily on their<\/a> smartphones, the future for app publishing sure looks bright. Apps have become so essential that the average person uses <a href=\"https:\/\/techcrunch.com\/2017\/05\/04\/report-smartphone-owners-are-using-9-apps-per-day-30-per-month\/#:~:text=Media%20%26%20Entertainment-,Report%3A%20Smartphone%20owners%20are%20using%209,per%20day%2C%2030%20per%20month&amp;text=Smartphone%20users%20are%20spending%20more,App%20Annie%20out%20this%20week.\" target=\"_blank\" rel=\"noreferrer noopener\">nine of them<\/a> throughout the day. Unsurprisingly, global app revenue is expected to reach <a href=\"https:\/\/www.statista.com\/outlook\/dmo\/app\/worldwide#:~:text=Total%20revenue%20in%20the%20App,US%24475.90bn%20in%202022.\" target=\"_blank\" rel=\"noreferrer noopener\">$755.5 billion by 2027<\/a>.&nbsp;<\/p>\n\n\n\n<p>But the competition is fierce. In a sea of over <a href=\"https:\/\/www.statista.com\/statistics\/276623\/number-of-apps-available-in-leading-app-stores\/\" target=\"_blank\" rel=\"noreferrer noopener\">5.6 million<\/a> Android and iOS apps, getting yours noticed, downloaded, and regularly used can be difficult.<\/p>\n\n\n\n<p>Choosing a development approach for your app is among the first and most important decisions to make. And when it comes time for development, no topic is more polarizing than cross-platform app development vs. native.<\/p>\n\n\n\n<p>Which one should you pick? In this blog, <strong>we\u2019ll compare native app development vs. cross-platform to help you find the right fit<\/strong>. We also give you some tips for choosing a mobile app development company if you\u2019re looking to hire a <a href=\"https:\/\/cheesecakelabs.com\/services\/dedicated-teams\/\" target=\"_blank\" rel=\"noreferrer noopener\">dedicated development team<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>In this article:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#What-is-native-app-development?\">What is native app development?<\/a><\/li>\n\n\n\n<li><a href=\"#What-is-native-cross-platform-development?\">What is native cross-platform development?<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#Hybrid-cross-platform\">Hybrid cross-platform<\/a><\/li>\n\n\n\n<li><a href=\"#Native-cross-platform\">Native cross-platform<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"#What-are-the-key-factors-to-consider-when-choosing-an-approach-to-mobile-app-development?\">What are the key factors to consider when choosing an approach to mobile app development?<\/a><\/li>\n\n\n\n<li><a href=\"#Developing-with-native-languages-vs.-native-cross-platform-development\">Comparing native languages vs. native cross-platform development<\/a><\/li>\n\n\n\n<li><a href=\"#Choosing-a-mobile-app-development-company\">Choosing a mobile app development company<\/a><\/li>\n\n\n\n<li><a href=\"#Cheesecake-Labs-is-your-partner-for-native-and-cross-platform-development\">Cheesecake Labs is your partner for native and cross-platform development<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"What-is-native-app-development?\"><strong>What is native app development?<\/strong><\/h2>\n\n\n\n<p>Native development involves building apps tailored for a specific platform using languages and tools that are <em>native<\/em> or natural for that platform&#8217;s natural operation. This means Swift for iOS app development and Java or Kotlin for Android.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The native approach allows full access to the platform&#8217;s resources and features. However, it also means you need to build and sustain separate native applications for each platform. This trade-off can be worthwhile in some cases because native development offers the following advantages:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Solid performance <\/strong>\u2013 Native apps don&#8217;t use a bridge or other compiler that can break performance or add an extra layer of complexity while developing. They also give developers direct access to features like cameras, accelerometers, and GPS.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Good user experience <\/strong>\u2013<strong> <\/strong>Native applications adhere to platform-specific UI guidelines and SDKs to deliver brand-standardized UX.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Updated security <\/strong>\u2013<strong> <\/strong>Native apps are built using the last platform&#8217;s security features and APIs, providing updated protection against malware and other security threats.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Overall, native app development is a dependable approach that continues to be <a href=\"https:\/\/www.statista.com\/statistics\/869224\/worldwide-software-developer-working-hours\/\" target=\"_blank\" rel=\"noreferrer noopener\">widely used<\/a>. But it has several drawbacks:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Less flexibility<\/strong> \u2013 Because there are separate codebases for iOS and Android, it can be difficult to implement changes or updates made to one app in the other.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>More expensive<\/strong> \u2013 Building native apps for different platforms is resource intensive. Android and iOS require different skill sets and programming languages, so you need to hire developers for each platform.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Difficult to maintain<\/strong> \u2013 Native apps require separate updates and bug fixes for each platform, complicating maintenance.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Slower time-to-market <\/strong>\u2013 Developing separate apps for different platforms takes longer than building a single app that works everywhere. This can delay app launch and give competitors an advantage in capturing market share and customer attention.<\/li>\n<\/ul>\n\n\n\n<p>Native app development may be the best choice if you intend to launch an OS-specific app on just one platform. It can also be effective when device-specific features are necessary.<\/p>\n\n\n\n<p>For example, if your app requires access to lower-level system tools such as the iPhone\u2019s CarPlay.&nbsp;<\/p>\n\n\n\n<p>But outside these two scenarios, native cross-platform development is the clear winner.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"What-is-native-cross-platform-development?\">What is native cross-platform development?<\/h2>\n\n\n\n<p>The terms <strong>hybrid <\/strong><strong>cross-platform<\/strong> and <strong>native cross-platform<\/strong> are often used interchangeably, but they\u2019re slightly different. Let\u2019s distinguish the two before we proceed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Hybrid-cross-platform\"><strong>Hybrid cross-platform<\/strong><\/h3>\n\n\n\n<p>Hybrid cross-platform<em> <\/em>development broadly refers to <strong>building a single application that runs on multiple platforms using another technology as a bridge to build apps.<\/strong> During its early days, this approach relied on web-based technologies like Cordova (previously known as PhoneGap) and Ionic.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Native-cross-platform\"><strong>Native cross-platform<\/strong><\/h3>\n\n\n\n<p>Native cross-platform development<em> <\/em>is a newer type of cross-platform approach. It refers specifically to using tools and frameworks that <strong>leverage<em> <\/em>native UI components and platform-specific APIs<\/strong>, resulting in apps that look and feel native. When it comes to frameworks, <a href=\"https:\/\/cheesecakelabs.com\/blog\/flutter-vs-react-native-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">Flutter and React Native<\/a> are the current leaders.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google-backed <strong><a href=\"https:\/\/cheesecakelabs.com\/blog\/flutter-3-0\/\" target=\"_blank\" rel=\"noreferrer noopener\">Flutter<\/a><\/strong> is an open-source UI toolkit that allows developers to create beautiful, high-performance applications for Android, iOS, and the web. Popular names like Alibaba, eBay, and Google Pay all use this framework. We\u2019ve used <a href=\"https:\/\/cheesecakelabs.com\/blog\/apps-built-with-flutter\/\" target=\"_blank\" rel=\"noreferrer noopener\">Flutter<\/a> to develop the white-label food delivery app <a href=\"https:\/\/cheesecakelabs.com\/portfolio\/swfast\/\" target=\"_blank\" rel=\"noreferrer noopener\">Swfast<\/a>.<br><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/cheesecakelabs.com\/blog\/react-native-examples-innovative-brands\/\" target=\"_blank\" rel=\"noreferrer noopener\">React Native<\/a><\/strong>, on the other hand, is a Meta-developed JavaScript framework that lets developers build native mobile iOS and Android apps using a single codebase. Skype, Wix, Bloomberg, and various small modules in Instagram and Facebook use this framework. We used React Native to develop the <a href=\"https:\/\/cheesecakelabs.com\/portfolio\/exmox\/\" target=\"_blank\" rel=\"noreferrer noopener\">exMox app<\/a>.<\/li>\n<\/ul>\n\n\n\n<p>From Microsoft to Shopify, big tech loves native cross-platform because of its clear value proposition \u2014 invest your efforts in building and maintaining one high-performing app instead of diluting resources in separate apps. This preferred approach offers key benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Faster development <\/strong>\u2013 There is no need to write platform-specific code for each operating system. Focusing on one codebase also streamlines bug fixes and deployment. All of this translates to a shorter time to market, which is crucial for competing in a fast-paced industry.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Better market reach <\/strong>\u2013 Cross-platform apps reach a wider audience because they work on multiple platforms. And we\u2019re not just talking about Android and iOS but also Linux, macOS, Windows, smartwatches, and even connected home appliances.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>More cost-effective<\/strong> \u2013 Using a single development team and codebase for multiple platforms is more cost-effective than hiring separate teams for each.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Better consistency<\/strong> \u2013 There\u2019s a misconception that native cross-platform apps are less consistent than native apps. <strong>This is simply not true<\/strong>. <a href=\"https:\/\/cheesecakelabs.com\/blog\/sharing-code-reactjs-react-native\/\">React Native<\/a> makes it easy to achieve consistency with its <a href=\"https:\/\/reactnative.dev\/docs\/communication-ios\" target=\"_blank\" rel=\"noreferrer noopener\">JavaScript-to-native bridge<\/a> and <a href=\"https:\/\/reactnative.dev\/blog\/2016\/03\/24\/introducing-hot-reloading\" target=\"_blank\" rel=\"noreferrer noopener\">hot reloading<\/a> features and its <a href=\"https:\/\/reactnative.dev\/architecture\/overview\" target=\"_blank\" rel=\"noreferrer noopener\">component-based architecture<\/a>.<br><br>Flutter requires UI rendering but offers tooling to nativize scrolling inertia, wait indicators, and similar features. Its <a href=\"https:\/\/docs.flutter.dev\/platform-integration\/platform-channels\" target=\"_blank\" rel=\"noreferrer noopener\">platform channels<\/a> also allow developers to incorporate native UI elements and fall back to native code when necessary. Seamless communication between Flutter&#8217;s Dart code and platform-specific codes provides access to native APIs or functionalities.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>&nbsp;Simpler maintenance and better security<\/strong> \u2013 A one-code approach makes synchronizing updates and security patches easier.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Flexibility <\/strong>\u2013 Cross-platform apps can be quickly adjusted to reflect customer feedback. This helps boost user satisfaction and retention.<\/li>\n<\/ul>\n\n\n\n<p>Given all these benefits, it\u2019s easy to see why analysts expect the cross-platform tool market to <a href=\"https:\/\/www.digitaljournal.com\/pr\/news\/cross-platform-mobile-development-tool-market-is-anticipated-to-expand-at-a-cagr-of-17-by-2030-microsoft-corporation-alphabet-inc-back4app-inc\" target=\"_blank\" rel=\"noreferrer noopener\">grow by 17% every year<\/a> until 2030.<\/p>\n\n\n\n<p>But while native cross-platform frameworks have come a long way in accessing device-specific features, they can\u2019t leverage <em>all<\/em> the functions native development can. For example, some hardware components (such as sensors) may not be fully accessible.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"What-are-the-key-factors-to-consider-when-choosing-an-approach-to-mobile-app-development?\"><strong>What are the key factors to consider when choosing an approach to <a href=\"https:\/\/cheesecakelabs.com\/blog\/mobile-application-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">mobile app development<\/a>?<\/strong><\/h2>\n\n\n\n<p>After reviewing each approach&#8217;s benefits and limitations, you can start deciding which strategy best serves your project. This means looking at factors beyond just the platform.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Development time<\/strong> \u2013 Choose an approach that aligns with your project timeline. <a href=\"https:\/\/cheesecakelabs.com\/blog\/how-to-build-an-app\/\" target=\"_blank\" rel=\"noreferrer noopener\">Building one app<\/a> that works on all platforms is generally faster than building a separate one for each.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>User experience<\/strong> \u2013 The success of your app will depend largely on how users interact with it. These days, apps built by experienced developers on React Native and Flutter are as smooth as native apps.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cost<\/strong> \u2013 Because native cross-platform development uses a single codebase for multiple platforms, it\u2019s around 30% cheaper than native. Even large companies with unlimited resources find it more practical to use this approach.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Maintenance<\/strong> \u2013 Cross-platform apps are easier to maintain because there is only one codebase to manage.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Future scalability<\/strong> \u2013 Flutter and React Native have narrowed the performance gap between native and cross-platform apps. They make it quick and easy to accommodate new users or add functionalities to support scalability. Additionally, these frameworks have large communities of developers for support and can easily integrate with other technologies.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>All things considered, native cross-platform development is the best choice for most projects. When wielded by a highly-experienced mobile app development company, this \u201cwrite once and use everywhere\u201d approach is superior to native development.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Developing-with-native-languages-vs.-native-cross-platform-development\">Developing with native languages vs. native cross-platform development<\/h2>\n\n\n\n<p>Here\u2019s a quick cheat sheet to answer one of the most common questions \u2013 which is better: native app development vs cross-platform app?<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">&nbsp;<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Native<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Native cross-platform<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Time to market<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Long<\/td><td class=\"has-text-align-center\" data-align=\"center\">Short<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Ease of updating<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Complex<\/td><td class=\"has-text-align-center\" data-align=\"center\">Medium to complex<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Cost<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">High<\/td><td class=\"has-text-align-center\" data-align=\"center\">Medium to low<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>User reach<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Limited<\/td><td class=\"has-text-align-center\" data-align=\"center\">Large<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Quality of UX<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Excellent<\/td><td class=\"has-text-align-center\" data-align=\"center\">Excellent<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Speed<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Very fast<\/td><td class=\"has-text-align-center\" data-align=\"center\">Very fast<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Device access<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Full<\/td><td class=\"has-text-align-center\" data-align=\"center\">Partial<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Choosing-a-mobile-app-development-company\"><strong>Choosing a mobile app development company<\/strong><\/h2>\n\n\n\n<p>Working with a mobile app development company that has the right skills, experience, and approach is crucial for the success of your app.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"487\" src=\"https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/05\/how-to-choose-app-development-company.jpg\" alt=\"key factos when choosing an app development company\" class=\"wp-image-11332\" srcset=\"https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/05\/how-to-choose-app-development-company.jpg 1200w, https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/05\/how-to-choose-app-development-company-600x244.jpg 600w, https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/05\/how-to-choose-app-development-company-768x312.jpg 768w, https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/05\/how-to-choose-app-development-company-760x308.jpg 760w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Here are some factors to consider when choosing a partner:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Experience<\/strong> \u2013 If you want to build an app targeting both platforms, choose a company with a proven track record in iOS and Android cross-platform development. They will understand the strengths and limitations of various frameworks and can help you select the best fit for your project. Because they\u2019re familiar with platform-specific requirements, they can ensure your app complies with all applicable standards.<\/li>\n<\/ul>\n\n\n\n<p>You can also benefit from their efficient coding techniques and optimal resource allocation. This can result in faster time-to-market, reduced costs, and an app that delivers a consistent and engaging user experience across both iOS and Android.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Portfolio<\/strong> \u2013 Have they successfully completed apps similar to the one you want to build? A company that has built apps for clients with comparable needs and challenges can better understand your project&#8217;s technical requirements, potential obstacles, and solutions. Evaluate their previous work to gauge their ability to deliver a product that meets your expectations and aligns with your objectives.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reviews and references<\/strong> \u2013 Check <a href=\"https:\/\/clutch.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Clutch<\/a> rankings to see what other clients say about a prospective developer. Clutch.co is a respected B2B ratings and reviews platform in the IT services domain. It\u2019s a valuable resource for businesses looking to hire software development firms, mobile app developers, web design experts, digital marketing agencies, and other IT professionals.<\/li>\n<\/ul>\n\n\n\n<script type=\"text\/javascript\" src=\"https:\/\/widget.clutch.co\/static\/js\/widget.js\"><\/script> <div class=\"clutch-widget\" data-url=\"https:\/\/widget.clutch.co\" data-widget-type=\"12\" data-height=\"375\" data-nofollow=\"true\" data-expandifr=\"true\" data-scale=\"100\" data-scale=\"100\" data-reviews=\"2137282,2110637,2107127,2083231,2082116,2018132,2001269,1991974,1960154,1945825,1941243,1929959\" data-clutchcompany-id=\"25248\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Development process<\/strong> \u2013 <a href=\"https:\/\/cheesecakelabs.com\/blog\/nearshore-software-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nearshoring<\/a> is a practical approach for mobile app projects that require continuous collaboration. It means working with a team in a nearby country, <a href=\"https:\/\/cheesecakelabs.com\/blog\/software-development-latin-america\/\" target=\"_blank\" rel=\"noreferrer noopener\">like Brazil<\/a>, to benefit from similar time zones and cultural alignment.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pricing and value proposition<\/strong> &#8211; The <a href=\"https:\/\/cheesecakelabs.com\/blog\/how-much-does-it-cost-to-build-an-app\/\" target=\"_blank\" rel=\"noreferrer noopener\">cost of app development<\/a> ranges widely from a few thousand to millions of dollars, depending on complexity. Naturally, simpler apps cost less than intricate apps that require more time, person-hours, and financial investment. You want to work with a developer that is transparent about how it calculates the cost of the project and is open about any additional expenses that are not included in the base price (like security, hosting, and marketing.)&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Communication<\/strong> \u2013 Open communication ensures that developers understand project goals and requirements, preventing delays and additional costs. It also facilitates collaboration and faster problem-solving. Transparency allows timely risk mitigation, fosters trust, and prevents miscommunication for better outcomes.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/cheesecakelabs.com\/blog\/dedicated-team-how-does-it-work\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dedicated development teams<\/a> excel in communication. Their focused approach improves understanding and teamwork. Established processes and channels reduce miscommunication and delays, allowing team members to quickly reach a consensus. Close collaboration and familiarity also encourage continuous improvement.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Cheesecake-Labs-is-your-partner-for-native-and-cross-platform-development\"><strong>Cheesecake Labs is your partner for native and cross-platform development<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/cheesecakelabs.com\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/04\/top-software-development-latin-america.png\" alt=\"cheesecake labs software development company latin america\" class=\"wp-image-11264\" srcset=\"https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/04\/top-software-development-latin-america.png 1200w, https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/04\/top-software-development-latin-america-600x314.png 600w, https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/04\/top-software-development-latin-america-768x402.png 768w, https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/04\/top-software-development-latin-america-760x398.png 760w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/cheesecakelabs.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cheesecake Labs<\/a> is proud to be one of the <a href=\"https:\/\/clutch.co\/profile\/cheesecake-labs#summary\" target=\"_blank\" rel=\"noreferrer noopener\">best mobile app developers<\/a> in Latin America. We are trusted by a long list of mid-market and enterprise <a href=\"https:\/\/cheesecakelabs.com\/portfolio\/\" target=\"_blank\" rel=\"noreferrer noopener\">clients<\/a> to deliver high-quality apps that work seamlessly on multiple devices. With our expertise in cross-platform frameworks, we can build native-quality apps efficiently.&nbsp;<\/p>\n\n\n\n<p>Ready to chat about your mobile app development project? We can turn your idea into a fully viable product.&nbsp;<a href=\"https:\/\/cheesecakelabs.com\/en\/contact\/\">Get in touch<\/a> to get started!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a world where people spend 3 hours daily on their smartphones, the future for app publishing sure looks bright. Apps have become so essential that the average person uses nine of them throughout the day. Unsurprisingly, global app revenue is expected to reach $755.5 billion by 2027.&nbsp; But the competition is fierce. In a [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":11334,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,432],"tags":[1237,54],"class_list":["post-11319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-engineering","tag-cross-platform","tag-tag-mobile-app-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Native vs. Cross-Platform Development: How To Choose<\/title>\n<meta name=\"description\" content=\"Understand the pros and cons of Native vs Cross-platform and how to choose the best for your mobile application development.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cheesecakelabs.com\/blog\/native-vs-cross-platform-development\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Native vs. Cross-Platform Development: How To Choose\" \/>\n<meta property=\"og:description\" content=\"Understand the pros and cons of Native vs Cross-platform and how to choose the best for your mobile application development.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cheesecakelabs.com\/blog\/native-vs-cross-platform-development\/\" \/>\n<meta property=\"og:site_name\" content=\"Cheesecake Labs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cheesecakelabs\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-18T19:54:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-05T21:01:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/05\/native-vs-cross-platform.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cheesecake Labs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cheesecakelabs\" \/>\n<meta name=\"twitter:site\" content=\"@cheesecakelabs\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/cheesecakelabs.com\/blog\/native-vs-cross-platform-development\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cheesecakelabs.com\/blog\/native-vs-cross-platform-development\/\"},\"author\":{\"name\":\"Natam Oliveira\"},\"headline\":\"Native vs. Cross-platform: Which Is Best For Your Business?\",\"datePublished\":\"2023-05-18T19:54:03+00:00\",\"dateModified\":\"2023-09-05T21:01:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cheesecakelabs.com\/blog\/native-vs-cross-platform-development\/\"},\"wordCount\":1969,\"image\":{\"@id\":\"https:\/\/cheesecakelabs.com\/blog\/native-vs-cross-platform-development\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/05\/native-vs-cross-platform.jpg\",\"keywords\":[\"cross platform\",\"mobile app development\"],\"articleSection\":[\"Business\",\"Engineering\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cheesecakelabs.com\/blog\/native-vs-cross-platform-development\/\",\"url\":\"https:\/\/cheesecakelabs.com\/blog\/native-vs-cross-platform-development\/\",\"name\":\"Native vs. Cross-Platform Development: How To Choose\",\"isPartOf\":{\"@id\":\"https:\/\/cheesecakelabs.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cheesecakelabs.com\/blog\/native-vs-cross-platform-development\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cheesecakelabs.com\/blog\/native-vs-cross-platform-development\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/05\/native-vs-cross-platform.jpg\",\"datePublished\":\"2023-05-18T19:54:03+00:00\",\"dateModified\":\"2023-09-05T21:01:11+00:00\",\"author\":{\"@type\":\"person\",\"name\":\"Natam Oliveira\"},\"description\":\"Understand the pros and cons of Native vs Cross-platform and how to choose the best for your mobile application development.\",\"breadcrumb\":{\"@id\":\"https:\/\/cheesecakelabs.com\/blog\/native-vs-cross-platform-development\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cheesecakelabs.com\/blog\/native-vs-cross-platform-development\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cheesecakelabs.com\/blog\/native-vs-cross-platform-development\/#primaryimage\",\"url\":\"https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/05\/native-vs-cross-platform.jpg\",\"contentUrl\":\"https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/05\/native-vs-cross-platform.jpg\",\"width\":1920,\"height\":860,\"caption\":\"native vs cross platform development\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cheesecakelabs.com\/blog\/native-vs-cross-platform-development\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cheesecakelabs.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Native vs. Cross-platform: Which Is Best For Your Business?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cheesecakelabs.com\/blog\/#website\",\"url\":\"https:\/\/cheesecakelabs.com\/blog\/\",\"name\":\"Cheesecake Labs\",\"description\":\"Nearshore outsourcing company for Web and Mobile design and engineering services, and staff augmentation for startups and enterprises..\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cheesecakelabs.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"name\":\"Natam Oliveira\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cheesecakelabs.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2022\/06\/1665394374251.jpeg\",\"contentUrl\":\"https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2022\/06\/1665394374251.jpeg\",\"caption\":\"Natam Oliveira\"},\"description\":\"VP of Engineering at Cheesecake Labs - IA \/ IoT enthusiast. Go bravely where no one have never gone before!\",\"sameAs\":[\"rodolfo\"],\"url\":\"https:\/\/cheesecakelabs.com\/blog\/autor\/natam-2\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Native vs. Cross-Platform Development: How To Choose","description":"Understand the pros and cons of Native vs Cross-platform and how to choose the best for your mobile application development.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cheesecakelabs.com\/blog\/native-vs-cross-platform-development\/","og_locale":"en_US","og_type":"article","og_title":"Native vs. Cross-Platform Development: How To Choose","og_description":"Understand the pros and cons of Native vs Cross-platform and how to choose the best for your mobile application development.","og_url":"https:\/\/cheesecakelabs.com\/blog\/native-vs-cross-platform-development\/","og_site_name":"Cheesecake Labs","article_publisher":"https:\/\/www.facebook.com\/cheesecakelabs","article_published_time":"2023-05-18T19:54:03+00:00","article_modified_time":"2023-09-05T21:01:11+00:00","og_image":[{"width":1920,"height":860,"url":"https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/05\/native-vs-cross-platform.jpg","type":"image\/jpeg"}],"author":"Cheesecake Labs","twitter_card":"summary_large_image","twitter_creator":"@cheesecakelabs","twitter_site":"@cheesecakelabs","twitter_misc":{"Written by":null,"Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cheesecakelabs.com\/blog\/native-vs-cross-platform-development\/#article","isPartOf":{"@id":"https:\/\/cheesecakelabs.com\/blog\/native-vs-cross-platform-development\/"},"author":{"name":"Natam Oliveira"},"headline":"Native vs. Cross-platform: Which Is Best For Your Business?","datePublished":"2023-05-18T19:54:03+00:00","dateModified":"2023-09-05T21:01:11+00:00","mainEntityOfPage":{"@id":"https:\/\/cheesecakelabs.com\/blog\/native-vs-cross-platform-development\/"},"wordCount":1969,"image":{"@id":"https:\/\/cheesecakelabs.com\/blog\/native-vs-cross-platform-development\/#primaryimage"},"thumbnailUrl":"https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/05\/native-vs-cross-platform.jpg","keywords":["cross platform","mobile app development"],"articleSection":["Business","Engineering"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/cheesecakelabs.com\/blog\/native-vs-cross-platform-development\/","url":"https:\/\/cheesecakelabs.com\/blog\/native-vs-cross-platform-development\/","name":"Native vs. Cross-Platform Development: How To Choose","isPartOf":{"@id":"https:\/\/cheesecakelabs.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cheesecakelabs.com\/blog\/native-vs-cross-platform-development\/#primaryimage"},"image":{"@id":"https:\/\/cheesecakelabs.com\/blog\/native-vs-cross-platform-development\/#primaryimage"},"thumbnailUrl":"https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/05\/native-vs-cross-platform.jpg","datePublished":"2023-05-18T19:54:03+00:00","dateModified":"2023-09-05T21:01:11+00:00","author":{"@type":"person","name":"Natam Oliveira"},"description":"Understand the pros and cons of Native vs Cross-platform and how to choose the best for your mobile application development.","breadcrumb":{"@id":"https:\/\/cheesecakelabs.com\/blog\/native-vs-cross-platform-development\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cheesecakelabs.com\/blog\/native-vs-cross-platform-development\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cheesecakelabs.com\/blog\/native-vs-cross-platform-development\/#primaryimage","url":"https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/05\/native-vs-cross-platform.jpg","contentUrl":"https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/05\/native-vs-cross-platform.jpg","width":1920,"height":860,"caption":"native vs cross platform development"},{"@type":"BreadcrumbList","@id":"https:\/\/cheesecakelabs.com\/blog\/native-vs-cross-platform-development\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cheesecakelabs.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Native vs. Cross-platform: Which Is Best For Your Business?"}]},{"@type":"WebSite","@id":"https:\/\/cheesecakelabs.com\/blog\/#website","url":"https:\/\/cheesecakelabs.com\/blog\/","name":"Cheesecake Labs","description":"Nearshore outsourcing company for Web and Mobile design and engineering services, and staff augmentation for startups and enterprises..","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cheesecakelabs.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","name":"Natam Oliveira","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cheesecakelabs.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2022\/06\/1665394374251.jpeg","contentUrl":"https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2022\/06\/1665394374251.jpeg","caption":"Natam Oliveira"},"description":"VP of Engineering at Cheesecake Labs - IA \/ IoT enthusiast. Go bravely where no one have never gone before!","sameAs":["rodolfo"],"url":"https:\/\/cheesecakelabs.com\/blog\/autor\/natam-2\/"}]}},"_links":{"self":[{"href":"https:\/\/cheesecakelabs.com\/blog\/wp-json\/wp\/v2\/posts\/11319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cheesecakelabs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cheesecakelabs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cheesecakelabs.com\/blog\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/cheesecakelabs.com\/blog\/wp-json\/wp\/v2\/comments?post=11319"}],"version-history":[{"count":6,"href":"https:\/\/cheesecakelabs.com\/blog\/wp-json\/wp\/v2\/posts\/11319\/revisions"}],"predecessor-version":[{"id":11541,"href":"https:\/\/cheesecakelabs.com\/blog\/wp-json\/wp\/v2\/posts\/11319\/revisions\/11541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cheesecakelabs.com\/blog\/wp-json\/wp\/v2\/media\/11334"}],"wp:attachment":[{"href":"https:\/\/cheesecakelabs.com\/blog\/wp-json\/wp\/v2\/media?parent=11319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cheesecakelabs.com\/blog\/wp-json\/wp\/v2\/categories?post=11319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cheesecakelabs.com\/blog\/wp-json\/wp\/v2\/tags?post=11319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}