{"id":11126,"date":"2023-02-22T18:30:34","date_gmt":"2023-02-22T18:30:34","guid":{"rendered":"https:\/\/cheesecakelabs.com\/blog\/"},"modified":"2023-02-22T22:05:07","modified_gmt":"2023-02-22T22:05:07","slug":"tech-trends-2023","status":"publish","type":"post","link":"https:\/\/cheesecakelabs.com\/blog\/tech-trends-2023\/","title":{"rendered":"7 Top Tech Trends In 2023 And What Businesses Should Know About them"},"content":{"rendered":"\n<p>Have you encountered the terms <strong>digital immunity<\/strong>, <strong>internet balkanization<\/strong>, or <strong>super apps<\/strong><em> <\/em>yet? Do you know how these technology trends in 2023 can guide your growth, enhance your projects, and affect how customers reach your business?<\/p>\n\n\n\n<p>Let\u2019s look at what we think are some of the top trends in tech<strong> <\/strong>that may open opportunities for new business models, markets, and products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Table of contents<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#7-top-tech-trends-that-can-help-your-business--\">7 top tech trends that can help your business&nbsp;&nbsp;<\/a><\/li>\n\n\n\n<li><strong>Blockchain growth areas<\/strong>\n<ul class=\"wp-block-list\">\n<li><a href=\"#NFT-gaming\">NFT gaming<\/a><\/li>\n\n\n\n<li><a href=\"#Yield-farming\">Yield farming<\/a><\/li>\n\n\n\n<li><a href=\"#Asset-tokenization\">Asset tokenization<\/a><\/li>\n\n\n\n<li><a href=\"#Cheesecake-Labs-is-a-preferred-integration-partner-for-the-Stellar-network\">Stellar Development Foundation<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Greater focus on security and privacy<\/strong>\n<ul class=\"wp-block-list\">\n<li><a href=\"#Digital-immune-systems\">Digital immune systems<\/a><\/li>\n\n\n\n<li><a href=\"#Internet-balkanization\">Internet balkanization<\/a><\/li>\n\n\n\n<li><a href=\"#Smartphones-are-replacing-crucial-paper-documents\">Smartphones are replacing crucial paper documents<\/a><\/li>\n\n\n\n<li><a href=\"#Businesses-are-trying-to-minimize-risk\">Businesses are trying to minimize risk<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Advances in IoT for healthcare and connected experiences<\/strong>\n<ul class=\"wp-block-list\">\n<li><a href=\"#IoT-in-healthcare\">IoT in healthcare<\/a><\/li>\n\n\n\n<li><a href=\"#AI-joins-up-with-IoT\">AI joins up with IoT<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>The rise of superapps<\/strong>\n<ul class=\"wp-block-list\">\n<li><a href=\"#What-are-super-apps?\">What are superapps?<\/a><\/li>\n\n\n\n<li><a href=\"#Examples-of-super-apps\">Examples of apps<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Ethical frameworks for artificial intelligence<\/strong>\n<ul class=\"wp-block-list\">\n<li><a href=\"#What-can-we-expect-from-IA-in-the-future?\">The future of IA<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Shift toward sustainable and social technology<\/strong>\n<ul class=\"wp-block-list\">\n<li><a href=\"#Trends-and-predictions:\">Trends and predictions<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Augmented reality and mixed reality<\/strong>\n<ul class=\"wp-block-list\">\n<li><a href=\"#The-metaverse\">The metaverse<\/a><\/li>\n\n\n\n<li><a href=\"#Spatial-audio-integration\">Spatial audio integration<\/a><\/li>\n\n\n\n<li><a href=\"#AI\/AR-synergy\">AI\/AR synergy<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"#How-Cheesecake-Labs-can-help-you-tap-into-our-2023-tech-trends\">How we Cheesecake Labs can help you<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-top-tech-trends-that-can-help-your-business--\"><strong>7 top tech trends that can help your business&nbsp;&nbsp;<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Blockchain growth areas<\/strong><\/li>\n<\/ol>\n\n\n\n<p>When it comes to blockchain, there are three growth areas to watch in 2023: NFT gaming, yield farming, and asset tokenization.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"NFT-gaming\"><strong>NFT gaming<\/strong><\/h3>\n\n\n\n<p>The desire to acquire rare items, collect limited trinkets, and obtain unique art and souvenirs is an obvious appeal for the 3 <em>billion<\/em> gamers worldwide. In the context of this unstoppable growth, industry analysts expect the following NFT gaming trends in 2023:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Games could be at the center of the metaverse, linking fashion, music, art, and events. Big brands are already starting to enter the picture. For example, Adidas has purchased land in The Sandbox, a virtual real estate company, Gucci has partnered with Roblox to sell items, and Balenciaga has teamed up with Fortnite to offer clothes players can purchase in virtual stores.<\/li>\n\n\n\n<li>Players will have more control. Gamers are accustomed to purchasing in-game items through microtransactions and season passes. However, NFTs give them more power, allowing them to sell items and even earn a percentage from future resales.<\/li>\n\n\n\n<li>Play-to-earn games will become more popular. This trend is perhaps best exemplified by Axie Infinity, which despite some <a href=\"https:\/\/time.com\/6199385\/axie-infinity-crypto-game-philippines-debt\/\" target=\"_blank\" rel=\"noreferrer noopener\">controversy<\/a>, now has 3 million daily users. Some players are even able to make a living from these games.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>NFT project spotlight: Hyperspace<\/strong><\/h4>\n\n\n\n<p>Cheesecake Labs recently helped <a href=\"https:\/\/hyperspace.xyz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hyperspace<\/a>, Solana&#8217;s largest NFT marketplace, create some new features to enhance their platform.<\/p>\n\n\n\n<p>We provided a <a href=\"https:\/\/cheesecakelabs.com\/blog\/dedicated-development-team\/\" target=\"_blank\" rel=\"noreferrer noopener\">dedicated team<\/a> of engineers who created a seamless browsing experience letting users buy any Solana NFT with zero fees, saving time and money.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/02\/hyperspace-nft-marketplace.jpg\" alt=\"desktop mockup with hyperspace nft marketplace website\" class=\"wp-image-11138\" srcset=\"https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/02\/hyperspace-nft-marketplace.jpg 1200w, https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/02\/hyperspace-nft-marketplace-600x300.jpg 600w, https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/02\/hyperspace-nft-marketplace-768x384.jpg 768w, https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/02\/hyperspace-nft-marketplace-760x380.jpg 760w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Cheesecake Labs collaborated with Development and Product Definition for Solana&#8217;s largest NFT marketplace<\/figcaption><\/figure>\n\n\n\n<p>This partnership allowed Hyperspace to stay ahead of the curve in the rapidly evolving NFT space and further cemented Cheesecake Labs&#8217; expertise in delivering innovative blockchain technology solutions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Yield-farming\"><strong>Yield farming<\/strong><\/h3>\n\n\n\n<p>Yield farming<strong> <\/strong>is another blockchain<strong> <\/strong>technology trend to watch this year. It allows users to generate passive income by depositing their cryptocurrency into a common pool with other users. The pooled funds are then used to carry out smart contracts (like crypto lending) that generate earnings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Asset-tokenization\"><strong>Asset tokenization<\/strong><\/h3>\n\n\n\n<p>Rounding up the blockchain trends of 2023 is asset <a href=\"https:\/\/cheesecakelabs.com\/blog\/tokenomics\/\" target=\"_blank\" rel=\"noreferrer noopener\">tokenization<\/a>. This involves creating digital versions (<em>tokens<\/em>) of physical and traditional <a href=\"https:\/\/cheesecakelabs.com\/blog\/mint-burn-assets-stellar-network\/\" target=\"_blank\" rel=\"noreferrer noopener\">financial assets on a blockchain<\/a>, which can then be purchased, sold, and traded like securities. It\u2019s a more secure and efficient investment option for people unable to (or choose not to) hold physical assets.<\/p>\n\n\n\n<p>Despite the gloomy crypto bear market of 2022, analytics firm CoinMetrics remains upbeat about the tokenization of real-world assets, expecting it to be a major growth area in 2023.<\/p>\n\n\n\n<p>According to its <a href=\"https:\/\/coinmetrics.substack.com\/p\/state-of-the-network-issue-188\" target=\"_blank\" rel=\"noreferrer noopener\">report<\/a>, banks have been experimenting with tokenized assets to accelerate transaction settlement times. And major financial institutions such as JPMorgan, Deutsche Bank, and SBI are now trading tokens based on Ethereum&#8217;s Layer 2 scaling network Polygon \u2014 indicating their increasing adoption and reliance on tokenization technologies.<\/p>\n\n\n\n<p>Decentralized finance pioneer MakerDAO is also delving deeper into real-world assets and <a href=\"https:\/\/decrypt.co\/111415\/makerdao-to-invest-500-million-in-us-government-bonds\" target=\"_blank\" rel=\"noreferrer noopener\">recently allocated<\/a> $400 million for short-term treasuries and $100 million for investment-grade corporate bonds.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"Cheesecake-Labs-is-a-preferred-integration-partner-for-the-Stellar-network\">Cheesecake Labs is<strong> a preferred integration partner for the Stellar network<\/strong><\/h4>\n\n\n\n<p>It&#8217;s been one year since we partnered with <a href=\"https:\/\/cheesecakelabs.com\/blog\/stellar-network\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stellar<\/a> and have been diving deep into developing this amazing technology. Stellar&#8217;s decentralized network is a game-changer for asset issuers and holders. It offers powerful default features that enable full control over the entire asset lifecycle.<\/p>\n\n\n\n<p>With Stellar, you can easily track, hold, and transfer any value tokens \u2014 from <a href=\"https:\/\/cheesecakelabs.com\/blog\/cryptocurrency-wallet-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">crypto<\/a> to fiat currencies, gold, or other assets. And the <a href=\"https:\/\/cheesecakelabs.com\/blog\/future-stellar-network\/\" target=\"_blank\" rel=\"noreferrer noopener\">future of the Stellar Network<\/a> seems very promising, you can expect a boom in the <a href=\"https:\/\/cheesecakelabs.com\/blog\/stellar-anchor\/\" target=\"_blank\" rel=\"noreferrer noopener\">Anchors<\/a>, the rise of <a href=\"https:\/\/cheesecakelabs.com\/blog\/blockchain-reshape-global-economy-cbdc\/\" target=\"_blank\" rel=\"noreferrer noopener\">CBDCs<\/a> and <a href=\"https:\/\/cheesecakelabs.com\/blog\/banks-stablecoins-cbdcs\/\" target=\"_blank\" rel=\"noreferrer noopener\">stablecoins<\/a>, and much more.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/cheesecakelabs.com\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/01\/stellar-integration-partner-1200x628.png\" alt=\"four men of ckl's team at the stellar annual conference\" class=\"wp-image-11025\" srcset=\"https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/01\/stellar-integration-partner-1200x628.png 1200w, https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/01\/stellar-integration-partner-600x314.png 600w, https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/01\/stellar-integration-partner-768x402.png 768w, https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/01\/stellar-integration-partner-1536x804.png 1536w, https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/01\/stellar-integration-partner-2048x1072.png 2048w, https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/01\/stellar-integration-partner-760x398.png 760w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n\n\n\n<p>Recently, <a href=\"https:\/\/stellar.org\/blog\/app-for-issuing-tokens-assets-on-stellar-testnet\">Stellar announced<\/a> the launch of the <a href=\"http:\/\/stellar.cheesecakelabs.com\">Stellar Asset Sandbox<\/a>. This tool was developed in partnership with Cheesecake Labs to aid in the <a href=\"https:\/\/stellar.org\/asset-issuance\" target=\"_blank\" rel=\"noreferrer noopener\">issuance and management of assets<\/a> in the Stellar testnet.<\/p>\n\n\n\n<p>One great example of this innovation is <a href=\"https:\/\/www.crypto-news-flash.com\/stellar-lumens-gets-first-stablecoin-from-brazil-with-mercado-bitcoin-fostering-ecosystem-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\">MBRL, the first stablecoin from Brazil<\/a> created in collaboration with <a href=\"https:\/\/www.crypto-news-flash.com\/stellar-lumens-gets-first-stablecoin-from-brazil-with-mercado-bitcoin-fostering-ecosystem-growth\/\">Mercado Bitcoin<\/a> on the Stellar Network.<\/p>\n\n\n\n<p>Learn more about how you can use the new asset issuer\u2019s toolkit for exploring tokenization:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"The Stellar Asset Sandbox: Your Toolkit for Exploring Tokenization\" width=\"1170\" height=\"658\" class=\"lazyload\" data-src=\"https:\/\/www.youtube.com\/embed\/HBJDYa5A-Mw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Fabricius Zatti, Engineering Manager and Blockchain Specialist at Cheesecake Labs joined Stellar in this webinar to discuss asset issuance in the new Stellar Asset Sandbox<\/figcaption><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>Greater focus on security and privacy<\/strong><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Digital-immune-systems\"><strong>Digital immune systems<\/strong><\/h3>\n\n\n\n<p>In a <a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2022-11-08-gartner-survey-of-over-two-thousand-cios-reveals-four-ways-to-deliver-digital-dividends-and-demonstrate-financial-impact-of-technology-investments0\" target=\"_blank\" rel=\"noreferrer noopener\">Gartner survey<\/a> about overcoming obstacles to digital implementation, nearly half of the respondents (48%) reported enhancing customer experience (CX) is the primary goal of their digital investments. And to ensure that defects, system failures, bugs, or security issues don\u2019t impact CX, many companies have started putting <strong>Digital Immune Systems<\/strong> (DIS) in place.<\/p>\n\n\n\n<p>Their efforts should pay off. <strong>Businesses that invest in digital immunity are expected to see a remarkable<\/strong> <strong>80% reduction in downtime<\/strong> by 2025 and experience <a href=\"https:\/\/www.gartner.com\/account\/signin?method=initialize&amp;TARGET=http%3A%2F%2Fwww.gartner.com%2Fdocument%2F4020034%3Fref%3DsolrResearch%26refval%3D343095869\" target=\"_blank\" rel=\"noreferrer noopener\">greater customer satisfaction<\/a> as a result.<\/p>\n\n\n\n<p>DIS employs a combination of techniques, including software engineering, design, development, technologies, and data analytics, to automatically handle and respond to security and operational risks in real time. It safeguards applications and services, making them more resilient and allowing them to recover rapidly from failures. This reduces the likelihood of disruptions to business operations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Internet-balkanization\"><strong>Internet balkanization&nbsp;<\/strong><\/h3>\n\n\n\n<p><strong>Privacy<\/strong> will also be a greater concern for individuals, governments, and businesses. The privacy landscape in 2023 will be greatly impacted by new technological trends and the geopolitical and economic events of 2022. Here are some of the major developments to expect in this area, according to<a href=\"https:\/\/securelist.com\/privacy-predictions-2023\/108068\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Kaspersky<\/a>:&nbsp;<\/p>\n\n\n\n<p>The trend of <strong>internet balkanization<\/strong> is creating a more diverse and localized behavior-tracking market, as well as stricter controls on cross-border data transfer.<\/p>\n\n\n\n<p>Why is this happening? We all know that websites are filled with hidden trackers that collect behavioral data for targeted advertising \u2014 and that the giants behind this industry (Meta, Amazon, and Google) are all based in the US.<\/p>\n\n\n\n<p>The problem? Due to legal framework differences, many regions have become increasingly cautious about sharing data with foreign companies.<\/p>\n\n\n\n<p>For instance, in July 2022, EU authorities issued multiple rulings indicating that using Google Analytics may violate the <a href=\"https:\/\/gdpr.eu\/\" target=\"_blank\" rel=\"noreferrer noopener\">GDPR<\/a>. In addition, law enforcement&#8217;s use of commercial data makes governments suspicious of foreign data-driven companies.<\/p>\n\n\n\n<p><strong>The result?<\/strong> <strong>More and more countries are implementing strict data localization laws<\/strong> \u2014 a trend that will likely result in a more diverse and fragmented data market and spur the rise of local web\/mobile app tracking companies.<\/p>\n\n\n\n<p>France, Russia, and South Korea already have well-established web tracking systems with dominant players, and more nations may adopt a similar approach, exhibiting a preference for local companies.<\/p>\n\n\n\n<p>All this could have various implications for privacy. While large tech companies may have more resources for security, they also have a history of data breaches. Smaller companies may be less likely targets for hackers, but they also receive less oversight from regulatory bodies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Smartphones-are-replacing-crucial-paper-documents\"><strong>Smartphones are replacing crucial paper documents<\/strong><\/h3>\n\n\n\n<p>The use of smartphones and other smart devices for making payments through NFC or QR code methods (like Apple Pay and Samsung Pay) is increasing rapidly. And it\u2019s likely to make traditional debit and credit cards obsolete, particularly in areas where cashless payments are already prevalent.<\/p>\n\n\n\n<p>Interestingly, some <a href=\"https:\/\/www.apple.com\/newsroom\/2021\/09\/apple-announces-first-states-to-adopt-drivers-licenses-and-state-ids-in-wallet\/\" target=\"_blank\" rel=\"noreferrer noopener\">US states<\/a> are already using (or plan to use) digital IDs and driver\u2019s licenses stored in Apple Wallet. This increasing reliance on smartphones to store personal data can make certain processes more efficient \u2014 like verifying the identity of someone applying for a loan online.<\/p>\n\n\n\n<p>However, it also creates a single point of failure, raising security concerns and placing demands on the security of mobile devices and privacy-protecting methods for storing data.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Businesses-are-trying-to-minimize-risk\"><strong>Businesses are trying to minimize risk<\/strong><\/h3>\n\n\n\n<p>Businesses are working harder to minimize the risks posed by human error in cybersecurity by addressing issues like insider threats and social engineering.<\/p>\n\n\n\n<p>Human error remains the biggest security risk, even as companies employ more advanced cybersecurity strategies like endpoint protection, XDR, and proactive threat hunting.<\/p>\n\n\n\n<p>Studies show that <a href=\"https:\/\/www2.deloitte.com\/my\/en\/pages\/risk\/articles\/91-percent-of-all-cyber-attacks-begin-with-a-phishing-email-to-an-unexpected-victim.html\" target=\"_blank\" rel=\"noreferrer noopener\">91%<\/a> of cyberattacks still begin with a phishing email and that phishing is involved in <a href=\"https:\/\/www.kaspersky.com\/about\/press-releases\/2022_best-bite-kaspersky-reveals-phishing-emails-that-employees-find-most-confusing#_ftn1\" target=\"_blank\" rel=\"noreferrer noopener\">32%<\/a> of successful data breaches.<\/p>\n\n\n\n<p>The tactics used by cybercriminals are growing more sophisticated, too. The FBI recently warned that<a href=\"https:\/\/www.zdnet.com\/article\/fbi-warning-crooks-are-are-using-deepfakes-to-apply-for-remote-tech-jobs\/\"> <\/a>job applicants could use <a href=\"https:\/\/www.zdnet.com\/article\/fbi-warning-crooks-are-are-using-deepfakes-to-apply-for-remote-tech-jobs\/\" target=\"_blank\" rel=\"noreferrer noopener\">deep fakes<\/a> to deceive employers and gain access to internal IT systems.<\/p>\n\n\n\n<p>Investing in data leak prevention solutions and improving cybersecurity awareness within organizations to counter these risks is important.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li><strong>Advances in IoT for healthcare and connected experiences<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Expect to see advancements in IoT for healthcare and for IoT to start teaming up with AI to become even more powerful and useful.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"IoT-in-healthcare\"><strong>IoT in healthcare<\/strong><\/h3>\n\n\n\n<p>The market value of IoT in healthcare devices is projected to reach<a href=\"https:\/\/www.marketsandmarkets.com\/Market-Reports\/iot-medical-device-market-15629287.html?gclid=CjwKCAiAoL6eBhA3EiwAXDom5uNLXSJuCusOR-5OGWdw36UwUgwZauZHsoxl74wnVjOd1CwBfLH0-xoCSBcQAvD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\"> $94 billion<\/a> by 2026. The pandemic underscored the role of technology in healthcare, and this trend is expected to continue with IoT taking center stage.<\/p>\n\n\n\n<p><strong>Among the most notable developments is the use of wearable devices and in-home sensors that allow physicians and healthcare providers to monitor patients even after they are discharged.<\/strong><\/p>\n\n\n\n<p>The result? Faster access to care in case of emergencies, plus fewer hospital visits. Medical professionals can also use these technologies to enhance the effectiveness of telemedicine going forward.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cCombining IoT and healthcare creates infinite possibilities for a better life, including: remote patient monitoring, telemedicine, improved clinical decision making, and better medication management. These are just a few examples of how IoT is making a positive impact on the healthcare industry \u2014 providing connected experiences that enhance patient care, improve outcomes, and increase operational efficiency.\u201d<\/p>\n<cite>Natam Oliveira, VP of Engineering, Cheesecake Labs<\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"AI-joins-up-with-IoT\"><strong>AI joins up with IoT<\/strong><\/h3>\n\n\n\n<p>Expect to see AI and IoT become a powerful pair this year. <strong>AI technology can use IoT infrastructure to improve efficiency, human-to-machine communication, and data collection and analysis.<\/strong> <a href=\"https:\/\/www.forbes.com\/sites\/bernardmarr\/2019\/12\/20\/what-is-the-artificial-intelligence-of-things-when-ai-meets-iot\/?sh=431e9959b1fd\" target=\"_blank\" rel=\"noreferrer noopener\">Merging these two technologies<\/a> (AIoT) can significantly enhance digital experiences.<\/p>\n\n\n\n<p><strong>IoT project spotlight: THAW<\/strong><\/p>\n\n\n\n<p>The <a href=\"https:\/\/thaw.acgbrands.com\/en_US\/thaw-app\" target=\"_blank\" rel=\"noreferrer noopener\">THAW<\/a> app, developed by Cheesecake Labs for ACG Brands, is a trailblazer in the world of IoT technology. THAW delivers personalized temperature control for people who love the great outdoors and want to extend their time in nature without having to worry about cold hands or toes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/cheesecakelabs.com\/portfolio\/thaw\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1201\" height=\"600\" src=\"https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/02\/thaw-iot-app.jpg\" alt=\"mockup showing the thaw app\" class=\"wp-image-11131\" srcset=\"https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/02\/thaw-iot-app.jpg 1201w, https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/02\/thaw-iot-app-600x300.jpg 600w, https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/02\/thaw-iot-app-768x384.jpg 768w, https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/02\/thaw-iot-app-760x380.jpg 760w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" \/><\/a><\/figure>\n\n\n\n<p>The app gives customers control over the specific heat of their hand warmers and insoles, along with in-app battery life updates and synced weather reports.<\/p>\n\n\n\n<p>Cheesecake Labs used <a href=\"https:\/\/cheesecakelabs.com\/blog\/flutter-3-0\/\" target=\"_blank\" rel=\"noreferrer noopener\">Flutter<\/a> to ensure seamless communication between the app and its devices, allowing users to set their ideal temperature for each device down to a degree. The THAW app is also designed to be shareable with friends and can work offline, making it a reliable and useful tool for outdoor activities.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\">\n<li><strong>The rise of super-apps<\/strong><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"What-are-super-apps?\">What are super-apps?<\/h3>\n\n\n\n<p>A new type of application is gaining traction. It&#8217;s called the <strong>super-app<\/strong>, and it has the potential to completely revolutionize online marketplaces and fintech ecosystems.<\/p>\n\n\n\n<p><strong>A super-app is a convenient, all-inclusive app that offers users an entire ecosystem of services for their everyday needs<\/strong> \u2014 including cashless payments, insurance, rewards, hotel bookings, grocery ordering, and many more. These apps can also provide access to messaging services, media content, and other related functions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Examples-of-super-apps\">Examples of super-apps<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/02\/superapps-examples.jpg\" alt=\"some examples of superapps\" class=\"wp-image-11128\" srcset=\"https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/02\/superapps-examples.jpg 1200w, https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/02\/superapps-examples-600x300.jpg 600w, https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/02\/superapps-examples-768x384.jpg 768w, https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/02\/superapps-examples-760x380.jpg 760w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Some examples of superApps<\/figcaption><\/figure>\n\n\n\n<p>WeChat is a great example of a super-app. With 1.24 billion users in China, it offers social networking, messaging, payments, shopping, and other services all in one app, for free.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;In today&#8217;s world, people are more concerned than ever with managing the number of apps they install on their phones and the amount of storage space those apps occupy.&nbsp;Superapps help address these concerns by offering a one-stop-shop for multiple services, reducing the need for users to download and manage multiple, separate apps.&nbsp;And superapps can use data from all of its services to better understand and serve its users, leading to a more personalized user experience.&#8221;<\/p>\n<cite>Natam Oliveira, VP of Engineering, Cheesecake Labs<\/cite><\/blockquote>\n\n\n\n<p>This powerful disruptor could either be seen as a threat by traditional players or as an enormous opportunity. Those who want to tap into the super-app business need to be aware of potential development obstacles, though.<\/p>\n\n\n\n<p>Creating the business ecosystem may be more difficult than technical implementation. Also, the design of the super-app and consistency of the mini-apps published to it must be tailored to your target audience&#8217;s preferences to drive user adoption and retention.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"5\">\n<li><strong>Ethical frameworks for artificial intelligence<\/strong> <strong>(AI)<\/strong><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"What-can-we-expect-from-IA-in-the-future?\">What can we expect from IA in the future?<\/h3>\n\n\n\n<p>AI will become <a href=\"https:\/\/finance.yahoo.com\/news\/generative-ai-market-size-share-143200665.html\" target=\"_blank\" rel=\"noreferrer noopener\">more mainstream<\/a> as we move into 2023. We\u2019re already seeing this shift happen with more people actively using generative AIs like <a href=\"https:\/\/openai.com\/blog\/chatgpt\/\" target=\"_blank\" rel=\"noreferrer noopener\">ChatGPT\/GPT-3<\/a>.<\/p>\n\n\n\n<p>Because of this growth, analysts expect more conversations about ethical considerations related to AI use. We\u2019re already seeing AI ethics brought to the forefront by <a href=\"https:\/\/edition.cnn.com\/2023\/01\/17\/tech\/getty-images-stability-ai-lawsuit\/index.html\" target=\"_blank\" rel=\"noreferrer noopener\">legal disputes<\/a> surrounding web scraping of images without consent.<\/p>\n\n\n\n<p><strong>In 2023, there will be a push to make AI systems more transparent by addressing the \u201cblack box\u201d problem.<\/strong> The people responsible for implementing AI systems will need to ensure that their technology\u2019s decision-making process \u2014 and the data used to arrive at those decisions \u2014 are transparent.<\/p>\n\n\n\n<p>The field of AI ethics will also become increasingly important as organizations strive to eliminate bias from their automated decision-making systems.<\/p>\n\n\n\n<p>Biased AI can lead to discriminatory outcomes, especially in areas like employment, justice, and healthcare. We need to consider these issues carefully if society wants to benefit from AI safely and securely.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"6\">\n<li><strong>Shift toward sustainable and social technology<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Companies worldwide are taking their commitment to sustainability from mere rhetoric to concrete action. They\u2019re striving to build climate-positive supply chains and reach net zero sustainability by 2050. The goal is to satisfy regulators <em>and <\/em>reduce waste, resource usage, and energy consumption.<\/p>\n\n\n\n<p id=\"Trends-and-predictions:\"><strong>Trends and predictions:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A new, tech-savvy generation of family business leaders is driving data-driven sustainability. According to a <a href=\"https:\/\/www.pwc.com\/gx\/en\/services\/family-business\/family-business-survey.html\" target=\"_blank\" rel=\"noreferrer noopener\">survey<\/a> by PwC in 2021, 60% of family businesses with strong digital capabilities are putting sustainability at the core of their daily operations.<\/li>\n\n\n\n<li><strong>&nbsp;<\/strong>As a consequence of war and oil and gas shortages, there will be a surge in demand for efficient and sustainable energy sources.<\/li>\n\n\n\n<li>Russia&#8217;s invasion of Ukraine disrupted energy supplies across Europe, leading to costly and unreliable access. To offset these issues, businesses are embracing preventative measures, including renovating buildings to stop heat loss and using digital solutions for temperature control. This trend should drive up the adoption rate of renewable energy sources. Government policies will continue to be implemented to support innovation, combat climate change, and fund the transition to clean energy. Companies will take advantage of these incentives to speed up the move to green energy, especially as renewable sources become more cost-effective.<\/li>\n\n\n\n<li>AI will be used for accurate forecasting and energy demand\/supply management. Google and Microsoft \u2014 two of the trailblazers in using AI for sustainability \u2014 have already vowed to become carbon negative in the near future.<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\" start=\"7\">\n<li><strong>Augmented reality and mixed reality<\/strong><\/li>\n<\/ol>\n\n\n\n<p>The fields of metaverse development, spatial audio integration, and AI\/AR synergy are predicted to make huge leaps forward in 2023.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"The-metaverse\"><strong>The metaverse<\/strong><\/h3>\n\n\n\n<p>The metaverse has been a popular topic in the past year thanks to Facebook rebranding as Meta. But it\u2019s not just a marketing buzzword. <strong>The goal of metaverse technologies is to eliminate the boundaries between the digital and physical worlds.<\/strong><\/p>\n\n\n\n<p>Augmented reality&#8217;s ability to show virtual objects in the real world presents various opportunities for businesses and consumers. The trick for businesses looking to get involved in the metaverse will be finding ways to enter this new space in a way that makes sense for their target customers and market positioning.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Spatial-audio-integration\"><strong>Spatial audio integration<\/strong><\/h3>\n\n\n\n<p><strong>Spatial audio integration is crucial to realizing the full potential of realism in AR and VR. To deliver a truly immersive experience, the AR journey needs to engage all five senses.<\/strong> Spatial audio allows users to accurately identify where a noise originates from and how far away it is based on their own position in space.<\/p>\n\n\n\n<p>We\u2019ve already seen big names like Apple trying out their own version of spatial audio into their AirPods Pro and AirPods Max. In 2023, expect to see more big players in the VR and AR space invest in spatial audio tech.<\/p>\n\n\n\n<p>HTV VIVE released its <a href=\"https:\/\/hub.vive.com\/storage\/3dsp\/vive_3dsp_audio_sdk.html\" target=\"_blank\" rel=\"noreferrer noopener\">Spatial Audio SDK<\/a> last year, and many other companies have released similar SDKs. As developers get more hands-on time with spatial audio, we\u2019re likely to see it become a permanent part of the AR\/VR landscape.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"AI\/AR-synergy\"><strong>AI\/AR synergy<\/strong><\/h3>\n\n\n\n<p>AI and AR synergy enable better interpretation of sensor data. AI algorithms can analyze sensor data from the environment faster and more accurately than any human-created model.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/clipdrop.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">ClipDrop<\/a> is an example of this synergy in action. It allows users to quickly convert real-world objects into 3D models for use in applications like PowerPoint, Photoshop, Google Docs, and more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"How-Cheesecake-Labs-can-help-you-tap-into-our-2023-tech-trends\"><strong>How Cheesecake Labs can help you tap into our 2023 tech trends<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/cheesecakelabs.com\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/02\/emerging-techs-development-1200x628.png\" alt=\"girl using a vr oculus\" class=\"wp-image-11135\" srcset=\"https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/02\/emerging-techs-development-1200x628.png 1200w, https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/02\/emerging-techs-development-600x314.png 600w, https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/02\/emerging-techs-development-768x402.png 768w, https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/02\/emerging-techs-development-1536x804.png 1536w, https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/02\/emerging-techs-development-2048x1072.png 2048w, https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2023\/02\/emerging-techs-development-760x398.png 760w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n\n\n\n<p>Cheesecake Labs believes the junctions of experience, knowledge, and emerging technologies can enhance and improve your business.<\/p>\n\n\n\n<p>We\u2019re passionate about using the latest technology and techniques to help businesses reduce their time-to-market and take a more strategic approach to digital products.&nbsp;&nbsp;<\/p>\n\n\n\n<p>If you&#8217;re eager to learn more about these top trending techs in 2023, check out some of our other blog posts about <a href=\"https:\/\/cheesecakelabs.com\/blog\/nft-use-case-pokemon-marketplace\/\" target=\"_blank\" rel=\"noreferrer noopener\">NFTs<\/a>, <a href=\"https:\/\/cheesecakelabs.com\/blog\/blockchain-guide-getting-started-blockchain-app\/\" target=\"_blank\" rel=\"noreferrer noopener\">Blockchain<\/a>, <a href=\"https:\/\/cheesecakelabs.com\/blog\/iot-innovation-whats-behind-rise-iot\/\" target=\"_blank\" rel=\"noreferrer noopener\">IoT<\/a>, and <a href=\"https:\/\/cheesecakelabs.com\/blog\/take-develop-good-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI<\/a>, and be sure to keep an eye on the blog for great insights into our company processes and culture!<\/p>\n\n\n\n<p>To learn more about how we use the latest technologies in our projects, you can browse through our <a href=\"https:\/\/cheesecakelabs.com\/en\/portfolio\/\" target=\"_blank\" rel=\"noreferrer noopener\">portfolio<\/a> of past projects.&nbsp;<\/p>\n\n\n\n<p>And if you want to develop a tech product, the Cheesecake Labs team is ready to help. We can manage your project from beginning to end or work in tandem with your product and engineering team. We&#8217;ve got the expertise and passion you need to create amazing digital products, apps, and more.&nbsp;<a href=\"https:\/\/cheesecakelabs.com\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Get in touch<\/a> today to chat about your ideas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you encountered the terms digital immunity, internet balkanization, or super apps yet? Do you know how these technology trends in 2023 can guide your growth, enhance your projects, and affect how customers reach your business? Let\u2019s look at what we think are some of the top trends in tech that may open opportunities for [&hellip;]<\/p>\n","protected":false},"author":81,"featured_media":11142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,1165,7],"tags":[1188,1214,1215,1213],"class_list":["post-11126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-blockchain","category-opinion","tag-blockchain","tag-emerging-technologies","tag-iot","tag-tech-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 7 Emerging Tech Trends That Your Company Should Know<\/title>\n<meta name=\"description\" content=\"From Blockchain to Super-apps and IoT, discover the top emerging tech trends that will impact 2023 and how your company can be prepared.\" \/>\n<meta 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