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Insights about the app design and development ecosystem.

Opinion

"Why Is Business Writing So Awful?" by Jason Fried

(Originally published in Inc.com, in May 2010)

What’s bad, boring, and barely read all over? Business writing. If you could taste words, most corporate websites, brochures, and sales materials would remind you of stale, soggy rice cakes: nearly calorie free, devoid of nutrition, and completely unsatisfying.

One of my favorite phrases in the business world is full-service solutions provider. A quick search on Google finds at least 47,000 companies using that one. That’s full-service generic. There’s more. Cost effective end-to-end solutions brings you about 95,000 results. Provider of value-added services nets you more than 600,000 matches. Exactly which services are sold as not adding value?

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Opinion

The Grocery List: 6 reasons why Florianópolis is just like San Francisco

Here in Brazil, the private financing sector is stirring the tech market all over the country. We are now able to aim higher, in terms of startups, because of the cash injection that is being made by these VCs and private equity companies, filling a void of early investment. For instance, HIG Capital, an American private investment firm, invested about US$15 million in a software called PSafe, which offers free security in users’ data. And that kind of bet is not different in Florianópolis. Hidden between idyllic beaches and high-standard condos, there are plenty of tech entrepreneurs (also in mobile applications) trying to make it in the big scene, achieving their goals and getting global. But can we be a little over the board and snobby, stating that this small island of ours is the new San Fran? Well, these are 6 reasons why Floripa is just like San Francisco.

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About Us

Rethinking remote collaborative development, Cheesecake Labs

After being an early employee at Uber and having to come back to Brazil to finish my engineering degree (one of the tough ones), I’ve realized that the world is a poorly connected place and that this is bad for everybody. There are so many awesome engineers in Brazil working for crappy companies and so many awesome companies in the US that can only hire crappy engineers. Why is it so hard to find other individuals that are working (really hard) to reach a mutual goal? Why can’t the good and dedicated people reach each other more easily?

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