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Insights about the app design and development ecosystem.

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Storytelling your way to innovation

Innovation matters. It is determinant for organizational growth and consequently to the products that we are building.

Having said that, when it comes down to exploring new opportunities that could lead us to innovation, the way we build and tell these stories can lead us to success (or not). But why isn’t that so easy? Because we are programmed with many behavioral mechanisms that prevent us from acting. To briefly illustrate, one of these behavioral mechanisms is the so-called “negativity bias.” Continue Reading

Design

Game Design Canvas for Google Play Challenge

Change the Game Challenge is an initiative brought by Google Play to inspire teens to build a more inclusive future for mobile gaming. The challenge was made available to girls between 15 and 21 years old attending elementary school. The prizes include get to know Google’s office in São Paulo, have access to online courses and work with Google’s partners. Isn’t that amazing?

Having said that, I wanted so much to contribute to this project!

In the end, I came up with a pretty good solution for a better understanding of game mechanics and goals, applying product thinking and storytelling techniques. I called the Game Design Canvas.

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Development Design

Dear designers, love your developers because they’ve learned display grid – and you’ve done it too

Depending on your journey as a designer, you may be used to the freedom that graphic media allows: to create overlaps/overlays or to elaborate compositions and grids that fill all the paper with pretty organized photos and texts. However, why is it so hard to build a web page with this same freedom? Fortunately the capacity to build these layouts have been improving and what’s best: it is so simple that you can start using it right now!

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Development Design

JPG, PNG and SVG on the web: A beginner’s guide

Nowadays, images are an indispensable part of the web. However it wasn’t always like that. Only in 1993 the Mosaic browser would introduce images along with content in web pages. Some formats, like GIF and JPEG, already existed in that time and others like PNG and SVG, would only appear in the 90s. Images are used for multiple purposes, like showing pictures, branding, illustrations, charts and many other things.
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Design Business

Product validation: what to consider before building an app

Building a product is no easy task. It’ll take months of planning, design and engineering work, but with dedication, hard work and the right professionals by your side, it can be accomplished. However, how can you know if you’re building the right product? Dedication and hard work alone won’t be enough. There’s another factor to consider on the equation: if it solves a real problem for real people. Many startups often decide to go straight to the building phase and end up missing some important steps of the product development process, such as validating their business idea with potential customers and analysing the market. Let’s go over some things to take into account when setting a product strategy.

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