At Cheesecake Labs, we’ve created a four-phase methodology for successful app development: product definition, product design, product development, and product optimization.

Utilizing this process ensures an app meets — and often surpasses — the expectations of our clients, their stakeholders and, most importantly, the users.

In the first installment of this blog series, we explained how our first phase — Product Definition — helps set the stage for successful design and development. Now it’s time to look at Phase #2: Product Design. In this guide, we’ll explain how the Cheesecake Labs team approaches application UI and UX design — and why that unique approach delivers real value to your business. Continue Reading

At Cheesecake Labs, we build delightful digital experiences and by using React Native we have delivered quality cross-platform applications to a number of our clients at a fraction of the investment over native development. Continue Reading

So you’ve got a brilliant idea for a new app or service, your colleagues and team are all onboard. Great. Now you’ve started thinking about how to build it and who could help build it. Even better. But hold up a second, what exactly is it you’re creating?

Will your app have an audience when it reaches the market? Does it align with, and benefit your business strategy? Is there a clear problem being solved? These are the questions you need to ask before you get started. Continue Reading

Innovation matters. It is determinant for organizational growth and consequently to the products that we are building.

Having said that, when it comes down to exploring new opportunities that could lead us to innovation, the way we build and tell these stories can lead us to success (or not). But why isn’t that so easy? Because we are programmed with many behavioral mechanisms that prevent us from acting. To briefly illustrate, one of these behavioral mechanisms is the so-called “negativity bias.” Continue Reading

Change the Game Challenge is an initiative brought by Google Play to inspire teens to build a more inclusive future for mobile gaming. The challenge was made available to girls between 15 and 21 years old attending elementary school. The prizes include get to know Google’s office in São Paulo, have access to online courses and work with Google’s partners. Isn’t that amazing?

Having said that, I wanted so much to contribute to this project!

In the end, I came up with a pretty good solution for a better understanding of game mechanics and goals, applying product thinking and storytelling techniques. I called the Game Design Canvas.

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“Branding is what people say about you when you’re not in the room.”

So how about having a seat and staying in the room? To have a seat nowadays, a brand should have feelings and opinions, not just sell itself. Otherwise, it will have to leave the room. That’s what we call Branding Experience.

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How one methodology allowed me to create a great design system from scratch and made me a better developer, with principles of componentization, hierarchies and reuses of code.

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Cheesecake Labs is very excited to be featured in Clutch’s latest announcement of its Top Latin American Developers & Agencies 2017, which recognizes the leading regional technology development, marketing, design, and related digital services companies with excellent client satisfaction.

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Depending on your journey as a designer, you may be used to the freedom that graphic media allows: to create overlaps/overlays or to elaborate compositions and grids that fill all the paper with pretty organized photos and texts. However, why is it so hard to build a web page with this same freedom? Fortunately the capacity to build these layouts have been improving and what’s best: it is so simple that you can start using it right now!

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The year is 2017 and despite all advances in software development methodologies, many product teams still tend to separate – or even dissociate – the design process from the development workflow.

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