Blog

Insights about the app design and development ecosystem.

User Experience Opinion Business

Voice search in online shopping: what’s happening today and what can we expect in the future?

Picture the scene: it’s a hot afternoon in July 2001, you turn the knob to your front door and lug your groceries into the apartment. You speed over to the kitchen counter and dump the bags of laundry detergent, canned food, and bottled water packs in a disorderly fashion.

Then you grab the mail out from under your arm, wipe your brow, and read through the TV listings to see what shows are on tonight. You sit down at your desktop to shoot off a quick email to your best friend, press play on some tunes via Windows Media Player, and return to the kitchen to unpack your spoils while waiting for their reply.

And somewhere, in the midst of it all, you reflect on how futuristic modern life has become…

… yet you have absolutely no idea what’s coming in tech.
Continue Reading

User Experience Product Design Business

Building an app with Cheesecake Labs: Phase #2 Product Design

At Cheesecake Labs, we’ve created a four-phase methodology for successful app development: product definition, product design, product development, and product optimization.

Utilizing this process ensures an app meets — and often surpasses — the expectations of our clients, their stakeholders and, most importantly, the users.

In the first installment of this blog series, we explained how our first phase — Product Definition — helps set the stage for successful design and development. Now it’s time to look at Phase #2: Product Design. In this guide, we’ll explain how the Cheesecake Labs team approaches application UI and UX design — and why that unique approach delivers real value to your business. Continue Reading

Design Business

Building an app with Cheesecake Labs: Phase #1 Product Definition

So you’ve got a brilliant idea for a new app or service, your colleagues and team are all onboard. Great. Now you’ve started thinking about how to build it and who could help build it. Even better. But hold up a second, what exactly is it you’re creating?

Will your app have an audience when it reaches the market? Does it align with, and benefit your business strategy? Is there a clear problem being solved? These are the questions you need to ask before you get started. Continue Reading

Workflow Others Design Business About Us

Storytelling your way to innovation

Innovation matters. It is determinant for organizational growth and consequently to the products that we are building.

Having said that, when it comes down to exploring new opportunities that could lead us to innovation, the way we build and tell these stories can lead us to success (or not). But why isn’t that so easy? Because we are programmed with many behavioral mechanisms that prevent us from acting. To briefly illustrate, one of these behavioral mechanisms is the so-called “negativity bias.” Continue Reading

Design

Game Design Canvas for Google Play Challenge

Change the Game Challenge is an initiative brought by Google Play to inspire teens to build a more inclusive future for mobile gaming. The challenge was made available to girls between 15 and 21 years old attending elementary school. The prizes include get to know Google’s office in São Paulo, have access to online courses and work with Google’s partners. Isn’t that amazing?

Having said that, I wanted so much to contribute to this project!

In the end, I came up with a pretty good solution for a better understanding of game mechanics and goals, applying product thinking and storytelling techniques. I called the Game Design Canvas.

Continue Reading

Development Design

Dear designers, love your developers because they’ve learned display grid – and you’ve done it too

Depending on your journey as a designer, you may be used to the freedom that graphic media allows: to create overlaps/overlays or to elaborate compositions and grids that fill all the paper with pretty organized photos and texts. However, why is it so hard to build a web page with this same freedom? Fortunately the capacity to build these layouts have been improving and what’s best: it is so simple that you can start using it right now!

Continue Reading