Change the Game Challenge is an initiative brought by Google Play to inspire teens to build a more inclusive future for mobile gaming. The challenge was made available to girls between 15 and 21 years old attending elementary school. The prizes include get to know Google’s office in São Paulo, have access to online courses and work with Google’s partners. Isn’t that amazing?

Having said that, I wanted so much to contribute to this project!

In the end, I came up with a pretty good solution for a better understanding of game mechanics and goals, applying product thinking and storytelling techniques. I called the Game Design Canvas.

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“Branding is what people say about you when you’re not in the room.”

So how about having a seat and staying in the room? To have a seat nowadays, a brand should have feelings and opinions, not just sell itself. Otherwise, it will have to leave the room. That’s what we call Branding Experience.

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How one methodology allowed me to create a great design system from scratch and made me a better developer, with principles of componentization, hierarchies and reuses of code.

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Cheesecake Labs is very excited to be featured in Clutch’s latest announcement of its Top Latin American Developers & Agencies 2017, which recognizes the leading regional technology development, marketing, design, and related digital services companies with excellent client satisfaction.

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Depending on your journey as a designer, you may be used to the freedom that graphic media allows: to create overlaps/overlays or to elaborate compositions and grids that fill all the paper with pretty organized photos and texts. However, why is it so hard to build a web page with this same freedom? Fortunately the capacity to build these layouts have been improving and what’s best: it is so simple that you can start using it right now!

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The year is 2017 and despite all advances in software development methodologies, many product teams still tend to separate – or even dissociate – the design process from the development workflow.

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We are living a new today, every day, filled with new tools and paradigms. Often, we catch ourselves trying to apply yesterday architectures on new technologies, and that can end bad. One of these cases is BEM – a CSS naming convention – which solves a problem that we maybe don’t have anymore.
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Nowadays, images are an indispensable part of the web. However it wasn’t always like that. Only in 1993 the Mosaic browser would introduce images along with content in web pages. Some formats, like GIF and JPEG, already existed in that time and others like PNG and SVG, would only appear in the 90s. Images are used for multiple purposes, like showing pictures, branding, illustrations, charts and many other things.
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Building a product is no easy task. It’ll take months of planning, design and engineering work, but with dedication, hard work and the right professionals by your side, it can be accomplished. However, how can you know if you’re building the right product? Dedication and hard work alone won’t be enough. There’s another factor to consider on the equation: if it solves a real problem for real people. Many startups often decide to go straight to the building phase and end up missing some important steps of the product development process, such as validating their business idea with potential customers and analysing the market. Let’s go over some things to take into account when setting a product strategy.

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If you are not considering the user experience when designing a new mobile application, it’s time to start thinking about it. One of the most important things to have in mind when you design a mobile app is making sure that it is useful and intuitive for the users. If it’s not useful, it won’t have a practical value. At the same time, if the application is useful, but it takes too much time and effort to be used, people won’t engage with it.

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