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Storytelling your way to innovation

Innovation matters. It is determinant for organizational growth and consequently to the products that we are building.

Having said that, when it comes down to exploring new opportunities that could lead us to innovation, the way we build and tell these stories can lead us to success (or not). But why isn’t that so easy? Because we are programmed with many behavioral mechanisms that prevent us from acting. To briefly illustrate, one of these behavioral mechanisms is the so-called “negativity bias.” Continue Reading

Business About Us

Is diversity a passing fad?

How companies mistakenly try to use diversity

What comes to your mind when companies talk about diversity? Or even better, what did you think about when you saw all their Twitter accounts changing into rainbow logos this June?

I, personally, felt really happy when I saw diversity initiatives not only in companies in Brazil, but also in companies from the town where I live, Florianopolis. But when you stop to really think about it, don’t you have this annoying little thought in the back of your head saying that this is just a new trend and maybe one day it will pass?

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Business About Us

Cheesecake Labs presents enhanced SU App at SingularityU Brazil Summit 2019

We’re glad to share that we’ve returned from SingularityU Brazil Summit 2019, where we’ve presented the newest version of the SU app for Singularity University.  Featuring a chat functionality, the app now expands its experience regarding information exchange, research and data in areas like artificial intelligence, robotics and digital biology.

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