{"id":14529,"date":"2026-02-04T19:30:46","date_gmt":"2026-02-04T19:30:46","guid":{"rendered":"https:\/\/cheesecakelabs.com\/blog\/cheesecake-labs-fortalece-lideranca-em-ia\/"},"modified":"2026-08-15T07:05:36","modified_gmt":"2026-08-15T07:05:36","slug":"cheesecake-labs-fortalece-lideranca-em-ia","status":"publish","type":"post","link":"https:\/\/cheesecakelabs.com\/blog\/br\/cheesecake-labs-fortalece-lideranca-em-ia\/","title":{"rendered":"Como a Cheesecake Labs fortalece sua lideran\u00e7a em IA"},"content":{"rendered":"\n

A intelig\u00eancia artificial j\u00e1 passou da fase de experimenta\u00e7\u00e3o. E o mercado segue crescendo ano ap\u00f3s ano: as proje\u00e7\u00f5es chegam a US$ 260 bilh\u00f5es em 2025 e a mais de US$ 1.200 bilh\u00f5es at\u00e9 2030, segundo estudos da Statista<\/a>. Hoje, quem colhe retorno real \u00e9 a organiza\u00e7\u00e3o que trata a IA como capacidade central, conectada a dados, processos e resultados de neg\u00f3cio mensur\u00e1veis.<\/p>\n\n\n\n

Na Cheesecake Labs,<\/strong> estamos investindo mais na nossa lideran\u00e7a, estruturando melhor os times e entregando solu\u00e7\u00f5es de IA<\/a> que escalam.<\/p>\n\n\n\n

Um marco recente dessa jornada \u00e9 a conclus\u00e3o do programa executivo AI & Machine Learning: Business Applications<\/a>, daUniversity of Texas at Austin McCombs School of Business<\/a>, por Doug Silva<\/a>, nosso CTO e s\u00f3cio.<\/p>\n\n\n\n

O programa foca em aplicar IA e machine learning<\/a> a desafios reais de neg\u00f3cio, unindo profundidade t\u00e9cnica e execu\u00e7\u00e3o estrat\u00e9gica.<\/p>\n\n\n\n

Nas palavras do nosso CTO<\/strong><\/h2>\n\n\n\n
\"\u201cIA<\/figure>\n\n\n\n

Da IA como conceito \u00e0 vantagem competitiva<\/strong><\/h2>\n\n\n\n

\u201cIA n\u00e3o \u00e9 mais sobre prot\u00f3tipos ou demos bonitas\u201d, explica Doug. \u201c\u00c9 sobre desenhar sistemas que conectam dados reais, processos reais e resultados de neg\u00f3cio reais.\u201d<\/p>\n\n\n\n

Essa leitura reflete uma realidade que muitas empresas enfrentam: sem contexto, governan\u00e7a e alinhamento com m\u00e9tricas de neg\u00f3cio, at\u00e9 os modelos mais avan\u00e7ados deixam de entregar valor.<\/p>\n\n\n\n

O programa refor\u00e7ou princ\u00edpios que hoje orientam a forma como Doug conduz nossas pr\u00e1ticas de engenharia e de IA. Entre eles: ancorar as iniciativas de IA em dados propriet\u00e1rios, definir m\u00e9tricas de sucesso desde o in\u00edcio e garantir que os modelos entrem em produ\u00e7\u00e3o como parte de sistemas resilientes e observ\u00e1veis, n\u00e3o como experimentos isolados.<\/p>\n\n\n\n

Leia mais: <\/strong>Casos de uso e aplica\u00e7\u00f5es de IA: como as empresas est\u00e3o usando IA<\/a><\/p>\n\n\n\n

Colocar em produ\u00e7\u00e3o \u00e9 s\u00f3 o come\u00e7o<\/strong><\/h2>\n\n\n\n

Um dos aprendizados mais fortes \u00e9 que o deploy n\u00e3o \u00e9 a linha de chegada. Em ambientes de produ\u00e7\u00e3o, sistemas de IA<\/a> precisam evoluir continuamente. Pr\u00e1ticas de MLOps, como monitoramento, versionamento, estrat\u00e9gias de rollback e otimiza\u00e7\u00e3o de performance, s\u00e3o essenciais para sustentar impacto de longo prazo.<\/strong><\/p>\n\n\n\n

Essa mentalidade j\u00e1 est\u00e1 incorporada em todos os nossos projetos de IA e permite que os clientes operem sistemas de IA com o mesmo rigor de qualquer plataforma cr\u00edtica. O programa tamb\u00e9m destacou a IA multimodal como uma fronteira central.<\/p>\n\n\n\n

Ao combinar texto, imagens, \u00e1udio e dados estruturados, as empresas conseguem extrair insights mais ricos e automatizar workflows mais complexos. Essa capacidade \u00e9 cada vez mais relevante para quem quer modernizar opera\u00e7\u00f5es <\/strong>e criar produtos digitais diferenciados.<\/p>\n\n\n\n

Servi\u00e7os mais fortes exigem lideran\u00e7a especializada<\/strong><\/h2>\n\n\n\n

A experi\u00eancia de Doug n\u00e3o \u00e9 uma conquista isolada, ela refor\u00e7a uma estrat\u00e9gia mais ampla da Cheesecake Labs<\/a>: fortalecer continuamente nossos servi\u00e7os com um time de lideran\u00e7a que conhece a fundo IA, product engineering e tecnologias emergentes.<\/p>\n\n\n\n

Assim, nossos clientes contam com expertise de m\u00e3o na massa em todas as etapas, da estrat\u00e9gia de IA e da avalia\u00e7\u00e3o de oportunidades at\u00e9 o deploy em escala.<\/p>\n\n\n\n

A pr\u00f3pria engenharia de prompt virou engenharia de sistemas. Hoje, nossos times desenham arquiteturas baseadas em agents e sistemas AI-native<\/strong> que se integram \u00e0 infraestrutura de nuvem, aos requisitos de seguran\u00e7a e \u00e0 l\u00f3gica de neg\u00f3cio. <\/p>\n\n\n\n

Ao investir em lideran\u00e7a, forma\u00e7\u00e3o e excel\u00eancia de execu\u00e7\u00e3o, garantimos que nossos clientes n\u00e3o estejam apenas adotando IA, mas usando IA para crescer, competir e liderar.<\/p>\n\n\n\n

Por fim, parabenizamos Doug por essa conquista, t\u00e3o importante para ele quanto para a Cheesecake Labs: ter um l\u00edder inspirador que traz esse conhecimento para o nosso time.<\/p>\n","protected":false},"excerpt":{"rendered":"

A intelig\u00eancia artificial j\u00e1 passou da fase de experimenta\u00e7\u00e3o. E o mercado segue crescendo ano ap\u00f3s ano: as proje\u00e7\u00f5es chegam a US$ 260 bilh\u00f5es em 2025 e a mais de US$ 1.200 bilh\u00f5es at\u00e9 2030, segundo estudos da Statista. Hoje, quem colhe retorno real \u00e9 a organiza\u00e7\u00e3o que trata a IA como capacidade central, conectada […]<\/p>\n","protected":false},"author":92,"featured_media":13374,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Como a Cheesecake Labs fortalece sua lideran\u00e7a em IA","_yoast_wpseo_metadesc":"A Cheesecake Labs fortalece sua lideran\u00e7a em IA levando projetos da experimenta\u00e7\u00e3o \u00e0 produ\u00e7\u00e3o. Veja o que muda na pr\u00e1tica, nas palavras do CTO.","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_canonical":"","ai_summary":"Doug Silva, CTO e s\u00f3cio da Cheesecake Labs, concluiu o programa executivo AI & Machine Learning: Business Applications, da University of Texas at Austin McCombs School of Business, focado em aplicar IA e machine learning a desafios reais de neg\u00f3cio.\nA IA j\u00e1 passou da fase de experimenta\u00e7\u00e3o, com proje\u00e7\u00f5es de mercado de US$ 260 bilh\u00f5es em 2025 e mais de US$ 1.200 bilh\u00f5es at\u00e9 2030, segundo a Statista; o retorno real vem de trat\u00e1-la como capacidade central conectada a dados, processos e resultados mensur\u00e1veis.\nPrinc\u00edpios refor\u00e7ados pelo programa incluem ancorar iniciativas em dados propriet\u00e1rios, definir m\u00e9tricas de sucesso desde o in\u00edcio e levar modelos \u00e0 produ\u00e7\u00e3o em sistemas resilientes e observ\u00e1veis, com pr\u00e1ticas de MLOps como monitoramento, versionamento e rollback.\nA conquista integra a estrat\u00e9gia de fortalecer os servi\u00e7os com lideran\u00e7a especializada em IA, product engineering e tecnologias emergentes, com times desenhando arquiteturas baseadas em agents e sistemas AI-native integrados \u00e0 nuvem, seguran\u00e7a e l\u00f3gica de neg\u00f3cio.","ai_summary_en":"","ai_summary_pt-br":"Doug Silva, CTO e s\u00f3cio da Cheesecake Labs, concluiu o programa executivo AI & Machine Learning: Business Applications, da University of Texas at Austin McCombs School of Business, focado em aplicar IA e machine learning a desafios reais de neg\u00f3cio.\nA IA j\u00e1 passou da fase de experimenta\u00e7\u00e3o, com proje\u00e7\u00f5es de mercado de US$ 260 bilh\u00f5es em 2025 e mais de US$ 1.200 bilh\u00f5es at\u00e9 2030, segundo a Statista; o retorno real vem de trat\u00e1-la como capacidade central conectada a dados, processos e resultados mensur\u00e1veis.\nPrinc\u00edpios refor\u00e7ados pelo programa incluem ancorar iniciativas em dados propriet\u00e1rios, definir m\u00e9tricas de sucesso desde o in\u00edcio e levar modelos \u00e0 produ\u00e7\u00e3o em sistemas resilientes e observ\u00e1veis, com pr\u00e1ticas de MLOps como monitoramento, versionamento e rollback.\nA conquista integra a estrat\u00e9gia de fortalecer os servi\u00e7os com lideran\u00e7a especializada em IA, product engineering e tecnologias emergentes, com times desenhando arquiteturas baseadas em agents e sistemas AI-native integrados \u00e0 nuvem, seguran\u00e7a e l\u00f3gica de neg\u00f3cio.","footnotes":"","ckl_wpml_lang":"br","ckl_wpml_source_id":13371,"ckl_wpml_status":"ok: lang=br trid=54905 source=13371 at 2026-08-14 16:42:34"},"categories":[1328],"tags":[1287],"class_list":["post-14529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-artificial-intelligence"],"acf":[],"yoast_head":"\nComo a Cheesecake Labs fortalece sua lideran\u00e7a em IA<\/title>\n<meta name=\"description\" content=\"A Cheesecake Labs fortalece sua lideran\u00e7a em IA levando projetos da experimenta\u00e7\u00e3o \u00e0 produ\u00e7\u00e3o. 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